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2004 Market Guide To the Middle East: Attitudes and Actions Towards Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 240
The 2004 Market Guide to the Middle East is mandatory reading for marketers targeting Middle Eastern shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.
It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the Healers, Investors, Managers, and other consumer segments that make up each market. You’ll learn new approaches for positioning products and communications using the HealthFocus Benefit Platforms.
The 2004 Market Guide to the Middle East includes one report. The report contains detailed information on the consumer market for health and nutrition in Saudi Arabia. All of the international reports are organized and formatted alike, for easy comparison between countries by the reader.
The report focuses on shoppers in Saudi Arabia. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons
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