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2004 Market Guide To Oceania: Attitudes and Actions Towards Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 480
Oceania 2004 Market Guide
Australia and Indonesia
The 2004 Market Guide to Oceania is mandatory reading for marketers targeting Oceania shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition. The report gives you never before available hard data on consumer’s choices, together with the insights and understandings necessary for good planning and decision-making. It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making.
The 2004 Market Guide to Oceania includes two reports. Each report contains detailed information on the consumer market for health and nutrition in Australia and Indonesia. The Australia report contains trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.
Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more. This report can teach you effective ways to position products and communications.
Each report profiles shoppers in their respective country: all shoppers, men and women, age groups, income groups, and other consumer subgroups. Some international data compares the countries within that region to each other.
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