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2004 Market Guide To Southeast Asia: Attitudes and Actions Towards Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 480
Southeast Asia 2004 Market Guide
Malaysia and Philippines
The 2004 Market Guide to Southeast Asia is mandatory reading for marketers targeting Southeast Asian shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.
It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the healers, investors, managers, and other consumer segments that make up each market. New approaches can be learned from this guide for positioning products and communications.
The 2004 Market Guide to Southeast Asia includes two reports. Each report contains detailed information on the consumer market for health and nutrition in Malaysia or the Philippines. The reports are organized and formatted alike, for easy comparison between countries by the reader.
The guide focuses on shoppers in both regions. Data is provided for all shoppers, men and women, age groups, income groups, and other sub-groups. Some data is also provided for regional market comparisons. Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more.
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