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2004 Market Guide To Western Europe: Attitudes and Actions Toward Health and Nutrition Choices
Irwin Broh & Associates, Jan 2004, Pages: 960
The 2004 Market Guide to Western Europe is mandatory reading for marketers targeting Western European shoppers. You’ll learn current issues in consumer attitudes and behavior toward health and nutrition choices, the trends in consumer priorities, and most importantly, where shoppers are headed in their thinking about health and nutrition.
It gives you the hard data needed, together with the insights and understandings necessary for good planning and decision-making. You’ll meet the healers, investors, managers, and other consumer segments that make up each market. You’ll learn new approaches for positioning products and communications from this guide.
The 2004 Market Guide to Western Europe includes four reports. Each report contains detailed information on the consumer market for health and nutrition in France, Germany, the Netherlands, or the United Kingdom. Each report contains trend data for 2000 and 2003. The reports are organized and formatted alike, for easy comparison between countries by the reader.
Each report contains detailed data on shoppers’ attitudes and behavior toward health and nutrition choices, their dietary priorities, motivations, health concerns and problems, nutrition awareness and more. Each report profiles shoppers in their respective country: all shoppers, men and women, age groups, income groups, and other consumer subgroups. Some international data compares the countries within that region to each other.
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