Scope of the report - Two key things you need to know about the online CME market in the US and Europe - The evolution of formalized CME requirements and increased accessibility to CME through Internet-enabled channels are two key factors driving the growth of the eCME markets in the US and Europe. The extent to which these markets will expand is heavily dependent upon whether online CME providers and sponsors respond to physicians' demand for higher quality eCME - Physicians' perceptions of the quality of online CME programs sponsored by pharmaceutical companies is of particular importance in Europe where participation in CME remains largely voluntary or semi-mandatory
INTRODUCTION TO CME A changing view of CME CME requirements in the US and Europe The importance of the pharmaceutical industry to CME (and vice versa) Why does the pharmaceutical industry lend such a large amount of financial support to CME for healthcare professionals? Why eCME? Size of the eCME market Non-physician healthcare providers account for nearly half of the participants in eCME The eCME market will expand to support the rapidly growing number of physician participants The clear benefits of eCME have resulted in profits for the online CME industry
MEETING THE CME NEEDS OF PHYSICIANS Physician use of the Internet Physician information requirements To use or not to use: does your website answer physicians' questions? Physician experience with eCME Physicians are aware of the availability of eCME, but have few reliable means to locate and/or identify the specific activities that they will find most personally useful Physicians have been disappointed in the quality of many eCME activities Providers of online continuing medical education programs should capitalize on existing high-levels of interest in online CME among physicians Attracting new and return users: What are the main factors that draw users to an activity and what holds them back?
THE FUTURE DECODED A continuing role for pharmaceutical companies in CME Building trust: does pharmaceutical sponsorship factor into physicians' decisions to use eCME? Working with the eCME providers to develop educational opportunities that meet the diverse needs of the user population
APPENDIX List of figures References Research methodology Physician Insight Survey 2004 How to contact experts in your industry
Product samples
Samples for this product is available. Please Login/Register to download these samples.
