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The Taiwanese Mobile Phone Market, 2004 and Beyond
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], March 2005, Pages: 18
The fourth quarter of 2004 saw several of the leading mobile phone brands introduce special promotions, offering high-end handsets with digital camera function for low prices in an effort to stimulate demand for replacement of existing handsets. This aggressive strategy encouraged price cuts on mainstream handset models as well, helping to generate total fourth quarter sales of 1.6 million units in the Taiwanese mobile phone market. Whereas at the beginning of 2004 the market was the scene of intense competition between many different brands, none of which held a significant lead over the others, by the end of the year a group of leading international vendors had re-established a dominant position in the market. 3G services are expected to witness a concerted rollout in 2005, however, the stimulus is likely to be mild given lack of consumer familiarity.
Topics covered in this report include:
Market size forecast for 2005, 2H 2004 and full year review of market size, sales value, ASP, sales by price point, display types, display color count, handset shape, brand-name vendor market share, camera phone share, and camera phone sales by array format.
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