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The Future of Mobile Voice - Operator Strategies and Moving Mobile Voice to IP
Pyramid Research, Inc., March 2005, Pages: 63
The Future of Mobile Voice rests on fixed-mobile convergence and voice over WLAN. The mobile voice market will grow $200bn by 2009 from fixed and mobile migration, but this growth may not be just for the mobile operator. New mobile IP technologies will allow fixed service providers to compete directly for mobile voice revenues. 'The Future of Mobile Voice' addresses how mobile service providers must rethink their approach to end-user services and networks. Analyzing the impact of new technologies, this report provides strategies to combat the commodization of mobile voice by offering WLAN, mobile VoIP, and other new technologies to differentiate offerings. This report answers what will happen to the mobile voice market next and where the traffic growth and revenue will come from.
Voice remains the bread and butter of the mobile business, but the revenues derived from it are increasingly coming under pressure as subscriber growth rates slow down and voice average revenue per subscription (ARPS) decline. We wrote this report to provide a comprehensive analysis of changing voice market dynamics, including subscriber, revenue and usage forecasts by region, as well as the impact of pricing strategies rolled out by service providers to reverse the decline of MOU and voice ARPS.
We also explored the market changes that follow the introduction of wireless IP technologies, such as WLAN. IP technologies that are just making their way to the markets are both a threat and opportunity for mobile providers. They enable fixed-line players and ISPs to offer mobile solutions, which have previously been exclusive to mobile operators. At the same time, their adoption has substantial benefits for cellcos. We provide analysis of both cases, to assess the impact of market adoption of the new technologies.
In this report we will answer two key questions: what will happen to the mobile voice, and where will voice traffic growth and revenue come from? Is mobile voice slated to suffer the fate of fixed voice, a commodity offered at flat rates to sell multimedia services? Forecasts for the adoption of UMA – residential convergent service rollout, as well as forecasts for the adoption of voice over WLAN by enterprise customers globally are included in the report.
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