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E-Commerce in the US: Retail Trends
eMarketer, May 2005, Pages: 23
E-Commerce in the US, a new report from eMarketer, briefly reviews what has happened in the ten years since the first online purchase and looks ahead to the future of e-commerce, which has grown faster and more steadily than almost anyone predicted.
Long gone are the days when Web sites crashed and online retailers burned through investors' money. Today, Internet retailers offer a stable shopping environment, and many of them are enjoying a healthy profit margin. At the same time, Internet users are becoming more sophisticated in utilizing multiple shopping channels to research and buy products.
The next ten years will be marked by a deepening consumer acceptance of online purchasing. Powerful new search services will stir spending activity. Improved personalization technology will enable retailers to think more like their customers. And mobile phones, new wireless devices and multimedia messaging services will all support e-commerce.
However, one wildcard looms: online fraud. Fraud represents a tiny portion of overall online commerce, but many consumers remain uncomfortable with digital transactions and a string of negative incidents could spell disaster for retailers.
Key questions the 'E-Commerce in the US' report addresses:
- What are the growth prospects for retail e-commerce?
- What are the biggest online product categories?
- What will be the fastest growing online categories?
- How do shoppers use search engines to conduct research?
- How can online marketers successfully capitalize on their behavior?
- How are online retailers driving consumers to their Web sites?
- How effectively are visitors being converted into buyers?
- And many more…
Who should read this report:
- Online Marketers
- Advertising Agencies
- Retailers
- Software and Hardware Providers
- Telecom and Internet Providers
- Financial Analysts
Sources
- American Customer Satisfaction Index (ACSI)
- American Express
- BizRate.com
- BURST! Media
- comScore Media Metrix
- comScore Networks Inc.
- ConStat
- DoubleClick
- Economist Intelligence Unit
- eMarketer
- eTForecasts
- ForeSee Results
- Forrester Research
- Goldman Sachs
- Harris Interactive
- Internet Retailer
- Ipsos-Insight
- Ipsos-Reid
- JupiterResearch
- Keynote Systems
- Millard Group
- Nielsen//NetRatings
- Pew Internet & American Life Project
- Ponemon Institute
- Shop.org
- Teenage Research Unlimited
- the e-tailing group
- The Kelsey Group
- US Department of Commerce
- USC Annenberg School Center for the Digital Future
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