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Viewing report
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Hotel and Motel Chains: Brand Name Recognition & Evaluation By Americans Aged 50 and Over
Primary Research Group, April 2005
This report presents data on who has heard of or stayed in a broad range of hotel/motel chains with data broken out specifically for the following chains:
- Days Inn
- Radissons
- Hyatt
- Marriott
- Hilton
- Hampton Inn
- Ballys
- Best Western
- Camino Real
- Budget Inn
- Holiday Inn
- Comfort Inn
- Howard Johnson
- Quality Inn
- Residence Inn
- Hotel 6 Ramada Inn
- Carlton Hotels
- Sleep Inn
- Sheraton Hotels
- Signature Inn
- Super 8, Travel Lodge
- Westin Hotels & Resorts
- Wyndham Hotels
The report also presents data on use of Travelocity, Orbitz, Priceline, Hotwire, Hotels.com, Cheaphotels.com, and Discounthotels.com. It gives data on the mean number of rooms booked over the internet in the past two years, level of customer loyalty to hotels/motels, annual spending on hotels, high and low prices paid for rooms and number of days spent in hotels & motels per year.
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