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Viewing report
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Beyond the STB: new device and service opportunities
Datamonitor, July 2003, Pages: 114
Introduction:
In addition to traditional STBs, a new range of products are becoming increasingly important in the European DTV market, including Idtvs, PVRs and adapters. As the market continues to expand, the device market will undergo further change in terms of both the nature of devices and the competitive environment within which they are provided.
Scope:
- Explores the key issues and trends affecting the market for digital broadcast devices in Europe
- Provides forecasts, segmented by platfrom and device type, for 7 European markets: Benelux, France, Germany, Italy, the Nordics, Spain and the UK
- Assesses the potential impact of new device types, including Idtvs, PVRs and low-cost adapters
- Discusses the changing supply relationships for device vendors
Report Highlights:
Demand for standard STBs will continue to grow over the next five years, while PVRs, Idtvs and adapters will all represent increasingly large opportunities. The dominance of satellite with regard to device demand will be reduced over the next five years as both cable and DTT markets continue to experience strong uptake.
Various strategies are used by operators for device provision, with this range of business models expected to broaden further with continued European DTV development.
The emergence of PVRs offers numerous possibilities for broadcasters and operators, based around the ability to give viewers menu-driven access to programming content to provide greater flexibility and choice.
Reasons to Purchase:
- Quantify the size, scope and challenges of the European digital TV device sector
- Determine which European markets offer the greatest device-related opportunities
- Understand the potential impact of new device types, including adapters, Idtvs and PVRs
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