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Enterprise Mobile Devices strategies to enable the shift from devices to solutions
Datamonitor, July 2003, Pages: 109
Introduction:
Most enterprise mobile devices find their way into enterprises through individual purchasing by ‘pro-sumers’. For manufacturers to make the most out of this market, they must ensure that their devices form part of an overall mobile solution. The emphasis is therefore on them to form appropriate channel strategies. However, they must be aware of evolutionary pressures in the market.
Scope:
- This report covers three areas: Europe, Asia-Pacific, North America
- Data points included: Mobile solutions market (to 2006) - Region, sizeband, industry, solution component (devices, s/w, h/w, SI, PS and management)
Report Highlights:
The mobile enterprise device market will grow from $225m in 2001 to $1.3bn in 2006. Devices will represent 29% of the total in 2001 and 16% in 2006. The drop in proportion attributable to devices will occur as they fall in price and as larger companies invest in complex solutions, needing further outlay on integration, management, security and m/w.
In time, as solutions commodify, enterprise mobile device manufacturers will have to modify their channel strategies, away from the SI. To address the mid-market, a sector that has the potential to be highly lucrative, manufacturers will have to partner with mobile operators and ISVs. Substantial uptake is unlikely to occur for 18-24 months though.
Reasons to Purchase:
- Detailed forecasts of enterprise mobile device and solution markets are invaluable for strategic planning
- Explains the channel strategies that device manufacturers must form to generate the greatest returns, both now and in the long-term.
- Provides a competitive assessment of the leading players in the market, detailing their strengths and weaknesses, and rates them against one other
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