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Growth Strategies In Premium And Indulgent Food And Drinks To 2008: Increasing Profitability And Market Share
Business Insights, June 2003, Pages: 109
Growth Strategies in Premium and Indulgent Food and Drinks to 2008: Increasing profitability and market share is a new management report analysing the premium and indulgent market dynamics. Use this new report to identify the key growth sectors by product category, country and consumer tastes and evaluate recent retailer and manufacturer developments in premium and indulgent markets.
This new report will reveal:
• Market Dynamics - pinpointing the most profitable premium and indulgent segments and identifying the key growth drivers.
• Key Issues in Premium and Indulgence - such as manufacturer advances in premium and indulgent products and the retailer approach to driving growth in the segment.
• Case Studies - Best practice strategies for premium and indulgent products from both the manufacturer and retailer perspective.
• Industry Opinion Survey - of over 5000 food and drink manufacturers and retailers, with contributions from companies such as Nestle, Kerry Foods, Ferrero, Kraft europe, St.Ivel and Asda.
This new report will provide you with.
• A comprehensive up to date industry opinion survey revealing:
- Premium and indulgent food and drinks market forecasts to 2003.
- Premium and indulgent opportunities by category.
- The most profitable consumer groups in premium and indulgent markets.
- Premium and indulgent growth opportunities by country.
- The future of premium and indulgent food and drinks to 2008.
• Best practice examples of NPD, product positioning and distribution with case studies featuring: GB Glace Sweden, Magnum 7 Deadly Sins, Sarah Lee, Scottish and Newcastle and Somerfield Group.
• ‘Premiumisation’ strategies in food and drinks and manufacturer and retailer strategies in premium and indulgent markets.
• Consumer perceptions towards premium and indulgent food and drinks.
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