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Hispanic/Latino Market Advertising Guide
National Mail Order Association, June 2004, Pages: 69
Are you ready to advertise to the FASTEST GROWING segment of the U.S. Market?
Introducing the U.S. Hispanic/Latino Market Advertising Guide, your source to over 120 little known magazines and newspapers devoted to the Hispanic/Latinos across the United States.
And when we say fastest growing we're not kidding. With an estimated purchasing power of over 500 billion dollars, projected to grow to over 900 billion by 2007, the Hispanic market is today the most rapidly expanding market in the United States. Hispanic consumers have become a driving force in the largest national markets, including southern and northern California, New York, Chicago, Florida, Texas, and others.
There are currently over 34.5 million Hispanics in the U.S., and their rate of growth is 5 times faster than that of the rest of the population combined. Indeed, by the year 2010, the Hispanic population will account for 1/3 of the total U.S. population.
Now is your opportunity to reach this profitable consumer-friendly market, by placing ads in their favorite and most trusted publications!
The Hispanic/Latino Market Advertising Guide brings you a step closer to reaching this important segment of the consumer market, offering you the most complete listing of little known, as well as some major, Hispanic newspapers and magazines of regional and national coverage, which are published in either in Spanish, or in many cases bilingually.
Publications are listed with addresses, phone numbers and additional advertising information including a demographics breakdown showing you who the target readership is for each publication. The guide comes with complete demographic market overview and consumer market trend analysis with indicators on spending trends and buyer behavior. This gives great background information and a detailed explanation of which particular audience the magazine intends to reach. This gives you the ability to uniquely focus on a specific category within the market segment.
Hispanic/Latino Market Advertising Guide includes mostly non-mainstream publications that have affordable ad prices to suit the small business budget (many publications have classifieds / marketplace ad sections). This means we won't waste your time by listing primetime magazines with ads that start at $10,000!
If you offer a product or service that appeals to the Latino values and preferences, you'll be well served by advertising in these regional and national Hispanic publications. Keep in mind that for many Hispanics living in the United States, the Spanish-language media is often the only means of information from their home country. They relish their magazines and periodicals, and your ads will be seen!
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