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Viewing report
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Streaming Video Avails 2000 - 2005: Inventory History and Growth by Site
AccuStream iMedia Research, May 2005
A site-by-site historical to present day listing and analysis of streaming sites (including Internet music radio) with streaming video advertising. The report examines the historical avail formats, placement, CPMs, growth rates in streams, and more. An essential tool for advertisers, agencies, rep firms and content publishers who monetize streams with streaming video advertising.
- The report contains a complete listing of all sites with streaming video advertising, with historical analysis of avail formats, placement and CPMs from 2000 – 2005 (1st Q)
- The report contains monthly streaming usage for sites with streaming advertising from January 2003 through March 2005
- Pre-roll streaming advertising is the most widely used avail, and most in demand avail format by advertisers and agencies
- CPMs range from $20 to $50 or more, for highly targeted demographic
- There are more than 1 billion streams served per month with some form of streaming advertising or sponsorship support (including AOL)
- While streaming ads are being inserted, frequency capping based on unique IP addresses essentially creates a 'one stream to one avail' monetization scenario
- Sites such as America Online do not run pre-roll ads in front of shorter content segments (under 60 seconds in length)
- Inventory (pre roll, post roll etc.) has continued to grow from the period 2000 – 2005 at a rapid rate in step with the growth in overall streams and the percentage of broadband users on a site by site basis
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