|
|
 |
|
Viewing report
|
|
|
|
2003 Small Business Energy Efficiency Program Roundup
E SOURCE, Oct 2003, Pages: 15
Alongside renewed interest in energy efficiency, many utilities are promoting related programs specifically to the small business sector. Successful small business energy-efficiency programs focus on the basics of approaching this market by building relationships, addressing potential deal-killers such as lack of financing, and linking efficiency initiatives to other utility programs beneficial to small businesses.
Which small business types are most responsive to energy-efficiency programs? These businesses tend to be in the education, restaurant, and hotel sectors and own rather than rent their buildings. They also tend to have higher-than-average energy bills, and theyve been in business for at least a decade. For the most part, there is room for improving small businesses awareness of energy-saving opportunities.
A number of utilities have well-developed energy-efficiency programs for small businesses, and they have taken appropriate steps to ensure that the right audience is aware of their offerings. These energy providers include Alliant Energy, which has taken great pains to position its small business offerings as distinct from its overall commercial products and services, and San Diego Gas & Electric—an organization reaching out to the 'hard-to-reach' market. Also noteworthy are National Grid, which works with a network of vendors to effectively serve small businesses in several states, and Long Island Power Authority, which offers energy consultations as a means of building additional participation in its energy-efficiency programs.
Spurred by renewed interest in energy efficiency, many utilities are promoting related programs specifically to the small business sector. We take a detailed look at a number of successful programs.
Customers who bought this item also bought
Energy Efficiency and Electric Utilities
Demand Response and Energy Efficiency
Commercial Opportunities in B2C Energy Efficiency Markets
Energy Efficiency: Understanding A Growing Industry
Energy efficiency - Balancing business opportunities with threats to revenue
Looking at Energy Efficiency - Focus on United States
Commercial Opportunities in B2B Energy Efficiency Markets
Energy Efficiency Retrofits for Commercial and Public Buildings
Trends in B2C Green Energy Marketing
Ten Key Lessons from Successful Energy-Efficiency Programs
Energy Savings Guide for Home and Small Business
Energy Information Services for Small and Midsize Businesses
|
|
|
|
