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2004 Analysis Online Real Estate Advertising Comes Of Age
Borrell Associates Inc., Sep 2004

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Executive Summary
Chapter 1, The Internet Comes of Age
Chapter 2, Newspapers' Print and Online Focus Chapter 3, Booming Home Sales, Booming Ad Revenue?
Conclusions & Recommendations

List of Graphs and Charts

1. Top 20 Visited Real Estate Web Sites
2. Who Receives MLS Listings
3. MLSs Receiving Payment for Listings
4. 2003-2004 Real Estate Advertising Receipts
5. Change in Gross R.E. Classified Revenue at 56 Newspapers Q1&2 2004
6. Newspaper Online Revenue by Type of Advertising Application
7. Print Competitors in Real Estate for Newspaper
8. Online Competitors in Real Estate for Newspapers
9. Ad Spending per Home Sold, Newspaper vs. Online
10. Distribution of Online Real Estate Advertising by Percentage
11. Description of Major Online Real Estate Companies


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