Within the Middle East region, the Kingdom of Saudi Arabia is the largest outbound travel market both in terms of volume (outbound trips) and value (travel expenditure). Yet, comprehensive and insightful intelligence on the travel habits, behaviour, preferences and needs of the Saudi Arabian outbound traveller has not been available.
Until now…
This 'Outbound Travel Market: Saudi Arabia – Travel Habits & Behaviour' report addresses the needs of the travel & tourism trade by providing rich insights into the Saudi outbound leisure market.
The report is based on primary research conducted in Saudi Arabia during the first quarter of 2004 amongst Saudi nationals & non-nationals in the 20-54 years age-group belonging to households with annual income of US$18,000 & above. The report profiles the Saudi outbound travellers and helps understand the travel habits & behaviour of the Saudi travellers and the attitudes and motivations that guide their travel decisions.
This report is an invaluable resource for regional & international travel marketers. The information in this report can be used with confidence to guide the formulation of marketing, communication and promotion strategies and tactics targeted towards the Saudi Arabian outbound traveller.
