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Mobile Location Based Services: Information Services, Tracking, Navigation, Community & Entertainment
Juniper Research, June 2005, Pages: 204
Executive Summary
1. Introduction
2. Global Market Forecasts
3. Regional Market Forecasts
4. Underlying Technology
5. Delivering MLBS
6. Emergency Services
7. Commercial MLBS Applications
8. Operator Experiences of MLBS
9. Supplier Strategies
List of Figures
List of Tables
Glossary
EXECUTIVE SUMMARY
Introduction
Nature of MLBS
Market Drivers and Constraints
Operator Experiences with MLBS
Delivering MLBS
Available Applications
Market Estimates
The Future of MLBS
1. INTRODUCTION
What Are Mobile Location Based Services?
Definition of LBS
MLBS Building Blocks
The Hope for MLBS
The Reality
Report Scope
Report Structure
Acknowledgements
2. GLOBAL MARKET FORECASTS
Market Drivers and Constraints
Market Drivers
Market Constraints
Privacy and Security Issues
Standardisation
Network Technologies
Interoperability
Download and Execution Standards
Data Formats
Related EC Initiatives and Programmes
E-Merge
EC Position Project (www.position-project.org)
Forecast Categories & Methodology
Mobile Subscriber Data
2G Mobile Subscribers
2.5G & 3G Mobile Subscribers
Global MLBS Forecasts
2G MLBS Service Revenues
Regional MLBS Revenue Forecast
MLBS Revenue Forecast by Service Type
Annual ARPU
2.5G & 3G MLBS Service Revenues
Regional MLBS Forecast Revenue
MLBS Revenue Forecast by Service Type
Total Market for All Mobile Location Based Services
Regional MLBS Revenue Forecast
MLBS Revenue Forecast by Service Type
3. REGIONAL MARKET FORECASTS
Mobile Phone Penetration
Average Mobile Penetration Rates
Mobile Subscriber Growth Rates
North America
Mobile Phone Diversities
MLBS Revenue Forecast by Service Type
South America
2.5G and 3G Service Availability
MLBS Revenue Forecast by Service Type
Europe
Mobile Phone Densities
Provision of MLBS Applications
MLBS Revenue Forecast by Service Type
Asia Pacific
Mobile Phone Densities
MLBS Revenue Forecast by Service Type
Rest of the World
Mobile Phone Densities
MLBS Revenue Forecast by Service Type
4. UNDERLYING TECHNOLOGY
Technology Infrastructure
Positioning Technologies
Which Technologies Will Operations Invest In?
Technologies Available
Cell-ID
Enhanced Cell-ID
E-OTD
TDOA
U-TDOA
A-GPS
E-GPS
Positioning Technologies Compared
Current Status in Positioning Platform Deployment
Location Based Services Using GPS
The Galileo Project
Location Middleware
Using Location Information to Create Useful Applications
Geographic Content
The Importance of Data Quality
Handsets for MLBS
Consumer Market
Business Market
5. DELIVERING MLBS
Partners in the Delivery Chain
Selecting the Right Partners
Managing Partners in the Chain
Service Architectures, Standards and Data Flows
Interfaces
Data Flows
Delivering Customer Satisfaction
Processing Location Requests
Providing Services that Users Want
Protection of User Data and Privacy
OSS Implications for Telcos
Challenges in Introducing Content Rich Services
Selecting Telecom OSS Solutions
Making Money from MLBS
Sources of Income in the MLBS Delivery Chain
6. EMERGENCY SERVICES
E911 and E112 Background
Positioning for Emergencies
The USA
The European Union
Other Parts of the World
Australia
Other Regions
On-going Challenges
Weak Links in the Chain
Special Characteristics of Mobile Calls
Vertical Accuracy
Cost Factors and Financing
End to End Transmission of the Call
Gaining Political Concensus
7. COMMERCIAL MLBS APPLICATIONS
Introduction
MLBS Global Revenue Forecasts
Providing Commercial MLBS
The Corporate Market
The Consumer Market
Location Based Information Applications
Find and Seek
MyFinder
Taxi Finding Service
Traffic Information
Health Alerts
Regional Revenue Opportunities
Tracking Applications
Resource/Asset Tracking
Safety Related Applications
Roadside Assistance and Emergency Service Applications
Navigation Applications
Community & Entertainment Applications
Community Applications
Location Based Games
8. OPERATOR EXPERIENCES OF MLBS
Introduction
Overview of Operator Experiences
Business Models and Pricing
Positioning Technology
Delivery Platforms and Terminals
Interoperability and Roaming
Markets Addressed
Operator Profiles
Bell Mobility
Background and Strategy
Overview of Services
Technology and Partners
Future Plans and View of the Market
Mobilkom
Background and Strategy
Overview of Services
Supporting Technology and Partners
Future Plans and View of the Market
O2
Overview of MLBS Services
Supporting Technology
SK Telecom
Background and Strategy
Overview of MLBS Services
Supporting Technology
TeliaSonera Mobile
Background and Strategy
Overview of MLBS Services
Supporting Technology
Telstra Mobile
Background and Strategy
Overview of MLBS Services
Supporting Technology
Future Plans
Vodafone
Background and Strategy
Overview of MLBS Services
Supporting Technology
9. SUPPLIER STRATEGIES
Supply Chain
Positioning Technology Suppliers
Cambridge Positioning Systems Background and Strategy:
Products and Services
Partners and Customers
Contact
TruePosition Inc.
Background and Strategy
Products and Services
Partners and Customers
Future Plans
Contacts
SiRF Technology Inc.
Background and Strategy
Products and Services
Partners and Customers
Contact
Middleware and Location Platform Suppliers
Autodesk Location Services
Background and Strategy
Products and Services
LocationLogic 6
Autodesk Mobile Resource Manager
Autodesk Location Connect
Technology and Partners
Future Plans
Contact
ESRI
Background and Strategy
Products and Services
Partners and Customers
Contact
MapInfo
Background and Strategy
Products and Services
Envinsa™
Technology and Partners
Future Plans
Contact
TeleComunications Systems Inc.
Background and Strategy
Products and Services
XLP
Technology and Partners
Future Plans
Contact
Webraska
Background and Strategy
Products and Services
SmartZone Geospacial and Applications Platforms
SmartZone Wireless Applications Suite
SmartZone Navigation Suite
SmartZone Call Centre
Technology and Partners
Future Plans
Contact
Application Developers
Mobile Commerce Ltd
Background and Strategy
Overview of Services
Technology and Partners
Future Plans
Contact
YDreams
Company Background
Products and Services
Live Anywhere
Technology and Partnerships
Contact
Solution Suppliers
Alcatel - MLBS Solution
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Key Partners
Customers and Applications
Ericsson MLBS Solution
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Key Partners
Customers and Applications
Hewlett-Packard - OpenCall LBS
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Customers and Applications
Lucent Technologies - MiLife Location Solution
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Key Partners
Motorola – ViaMoto Product Set
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Key Partners
Customers and Applications
Nokia - mPosition
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Key Partners
Customers and Applications
Nortel Networks - Univity Mobile Location Centre
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Siemens - Siemens Location Solution
Base Platform and Location Enabling Middleware
Positioning and Delivery Technologies Supported
Add-ons
Key Partners
Customers and Applications
OSS/BSS Suppliers
TimesTen
Background and Strategy
Products and Services
Technology
Partners and Customers
Contacts
LIST OF FORECASTS
All regional forecasts cover five regions: North America, South America, Europe, Asia Pacific, Rest of World 2005-2010
TOTAL MOBILE SUBSCRIBERS
Total Mobile Subscribers - Regional Forecast (m)
Total MLBS Revenues Available from All Mobile Subscribers Regional Forecast ($m)
Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
2G
2G Mobile Subscribers. Regional Forecast (m)
Total MLBS Revenues Available from 2G Subscribers Regional Forecast ($m)
Total MLBS Revenues Available from 2G Subscribers Forecast by Service Type ($m)
Annual ARPU from MLBS for 2G Subscribers Forecast by Service Type ($)
2.5 G & 3G
2.5G & 3G Mobile Subscribers. Regional Forecast (m)
Total MLBS Revenues Available from 2.5/3G Subscribers Regional Forecast ($m)
Total MLBS Revenues Available from 2.5/3G Subscribers Forecast by Service Type ($m)
Annual ARPU from MLS for 2.5G/3G Subscribers Forecast by Service Type ($)
MLBS INFORMATION SERVICES
Total Available Revenues from MLBS Information Services. Regional Forecast ($m)
% 2G Users Who Actively Use MLBS Information Services Regional Forecast
Average Number of Sessions per 2G MLBS Information Service User Per Year Regional Forecast
Average Price Per 2G MLBS Information Service Session. Regional Forecast ($)
% 2.5G & 3G Users Who Actively Use MLBS Information Services Regional Forecast
Average Number of Sessions per 2.5G & 3G MLBS Information Service User Per Year. Regional Forecast
Average Price Per 2.5G & 3G MLBS Information Service Session. Regional Forecast ($)
MLBS NAVIGATION SERVICES
Total Available Revenues from MLBS Navigation Services. Regional Forecast ($m)
% 2G Users Who Actively Use MLBS Navigation Services. Regional Forecast
Average Number of Sessions per 2G MLBS Navigation Service User Per Year. Regional Forecast
Average Price Per 2G MLBS Navigation Service Session. Regional Forecast ($)
% 2.5G & 3G Users Who Actively Use MLBS Navigation Services. Regional Forecast
Average Number of Sessions per 2.5G & 3G MLBS Navigation Service User. Per Year Regional Forecast
Average Price Per 2.5G & 3G MLBS Navigation Service Session. Regional Forecast ($)
MLBS TRACKING SERVICES
Total Available Revenues from MLBS Tracking Services Regional Forecast ($m)
% 2G Users Who Actively Use MLBS Tracking Services. Regional Forecast
Average Number of Sessions per 2G MLBS Tracking Service User Per Year. Regional Forecast
Average Price Per 2G MLBS Tracking Service Session. Regional Forecast ($)
% 2.5G & 3G Users Who Actively Use MLBS Tracking Services. Regional Forecast
Average Number of Sessions per 2.5G & 3G MLBS Tracking Service User Per Year. Regional Forecast
Average Price Per 2.5G & 3G MLBS Tracking Service Session. Regional Forecast ($)
MLBS COMMUNITY & ENTERTAINMENT SERVICES
Total Available Revenues from MLBS Community & Entertainment Services Regional Forecast ($m)
% 2G Users Who Actively Use MLBS Community and Entertainment Services. Regional Forecast
Average Number of Sessions per 2G MLBS Community and Entertainment Service User Per Year. Regional Forecast
Average Price Per 2G MLBS Community and Entertainment Service Session. Regional Forecast ($)
% 2.5G & 3G Users Who Actively Use MLBS Community and Entertainment Services. Regional Forecast
Average Number of Sessions per 2.5G & 3G MLBS Community and Entertainment Service User Per Year. Regional Forecast
Average Price Per 2.5G & 3G MLBS Community and Entertainment Service Session. Regional Forecast ($)
REGIONAL
Average Mobile Penetration Rates by Region (%)
Mobile Growth Rates by Region (%)
Total MLBS Revenues Available from all Mobile Subscribers for North America. Forecast by Service Type ($m).
Total MLBS Revenues Available from All Mobile Subscribers for South America. Forecast by Service Type ($m)
Total MLBS Revenues Available from all Mobile Subscribers for Europe. Forecast by Service Type ($m)
Total MLBS Revenues Available from all Mobile Subscribers for Asia Pacific Forecast by Service Type ($m)
Total MLBS Revenues Available from all Mobile Subscribers for ROW Forecast by Service Type ($m)
LIST OF FIGURES
All regional forecasts cover five regions: North America, South America, Europe, Asia Pacific, Rest of World 2005-2010
Figure ES.1: MLBS Meet Fundamental Needs
Figure ES.2: MLBS Building Blocks
Figure ES.3: Total MLBS Revenues Available from All Mobile Subscribers Regional Forecast 2005-2010 ($m).
Figure ES.4: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Figure 1: MLBS Building Blocks
Figure 2 Market Segmentation and Forecasting Methodology
Figure 3: Total Mobile Subscribers Regional Forecast (m)
Figure 4: Distribution of Mobile Subscribers (%)
Figure 5: 2G Mobile Subscribers. Regional Forecast (m)
Figure 6: 2.5G & 3G Mobile Subscribers. Regional Forecast (m)
Figure 7: Total MLBS Revenues Available from 2G Subscribers
Figure 8: Total MLBS Revenues Available from 2G Subscribers Forecast by Service Type ($m)
Figure 9: Total MLBS Revenues Available from 2.5/3G Subscribers Regional Forecast ($m)
Figure 10: Total MLBS Revenues Available from 2.5/3G Subscribers Forecast by Service Type ($m)
Figure 11: Total MLBS Revenues Available from All Mobile Subscribers Regional Forecast $m)
Figure 12: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Figure 14: Average Mobile Penetration Rates by Region (%)
Figure 15: Mobile Subscriber Growth Rates by Region (%)
Figure 16: Total MLBS Revenues Available from all Mobile Subscribers for North America. Forecast by Service Type ($m)
Figure 17: Total MLBS Revenues Available from all Mobile Subscribers for South America. Forecast by Service Type ($m)
Figure 18: Total MLBS Revenues Available from all Mobile Subscribers for Europe Forecast by Service Type ($m)
Figure 19: Total MLBS Revenues Available from all Mobile Subscribers for Asia Pacific Forecast by Service Type ($m)
Figure 20: Total MLBS Revenues Available from all Mobile Subscribers for Rest of the World. Forecast by Service Type ($m)
Figure 21: Delivering Mobile Location Based Services
Figure 22: Cell Based Positioning Accuracies E-OTD/Matrix
Figure 23: Sample Location Middleware Architecture
Figure 24: Role of Wireless Network in Delivering Location Based Service
Figure 25: Diagram of Location Based Services Architechure
Figure 26: Standardising Interfaces for Mobile Location Based Services
Figure 27: Example of MLBS Data Flow (1)
Figure 28: Example of MLBS Data Flow (2)
Figure 29: The Telecom OSS Selection Process
Figure 30: Data Flows in E911 Mobile Calls in the US
Figure 31: Example of E112 in the UK
Figure 32: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Figure 33: MLBS Meet Fundamental Needs
Figure 34: Total Available Revenues from MLBS Information Services Regional Forecast ($m)
Figure 35: Total Available Revenues from MLBS Tracking Services Regional Forecast ($m)
Figure 36: Total Available Revenues from MLBS Navigation Services Regional Forecast ($m)
Figure 37: Total Available Revenues from MLBS Community & Entertainment Services. Regional Forecast ($m)
Figure 38: Typical TimesTen Implementation
LIST OF TABLES
All regional forecasts cover five regions: North America, South America, Europe, Asia Pacific, Rest of World 2005-2010
Table ES.1: Total MLBS Revenues Available from All Mobile Subscribers. Regional Forecast ($m)
Table ES.2: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Table ES.3: Annual ARPU from MLBS for 2G Subscribers Forecast by Service Type 2005-2010 ($)
Table ES.4: Annual ARPU from MLBS for 2.5G/3G Subscribers Forecast by Service Type 2005-2010 ($)
Table 1: Total Mobile Subscribers - Regional Forecast (m)
Table 2: 2G Mobile Subscribers. Regional Forecast (m)
Table 3: 2.5G & 3G Mobile Subscribers. Regional Forecast (m)
Table 4: Total MLBS Revenues Available from 2G Subscribers Regional Forecast ($m)
Table 5: Total MLBS Revenues Available from 2G Subscribers Forecast by Service Type $m)
Table 6: Annual ARPU from MLBS for 2G Subscribers Forecast by Service Type ($)
Table 7: Total MLBS Revenues Available from 2.5/3G Subscribers Regional Forecast ($m)
Table 8: Total MLBS Revenues Available from 2.5/3G Subscribers Forecast by Service Type ($m)
Table 9: Annual ARPU from MLS for 2.5G/3G Subscribers Forecast by Service Type ($)
Table 10: Total MLBS Revenues Available from All Mobile Subscribers Regional Forecast ($m)
Table 11: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Table 12: Average Mobile Penetration Rates by Region (%)
Table 13: Mobile Growth Rates by Region (%)
Table 14: Total MLBS Revenues Available from all Mobile Subscribers for North America. Forecast by Service Type ($m).
Table 15: Total MLBS Revenues Available from All Mobile Subscribers for South America. Forecast by Service Type ($m)
Table 16: Total MLBS Revenues Available from all Mobile Subscribers for Europe. Forecast by Service Type ($m)
Table 17: Total MLBS Revenues Available from all Mobile Subscribers for Asia Pacific Forecast by Service Type ($m)
Table 18: Total MLBS Revenues Available from all Mobile Subscribers for ROW Forecast by Service Type ($m)
Table 19: Comparison of MLBS Positioning Technologies
Table 20: Participants in the MBLS Delivery Chain with Examples of Companies
Table 21: Sources of Income in the MLBS Delivery Chain
Table 22: FCC Requirement for E-911 Positioning Accuracy
Table 23: Recommended Accuracy Levels for Caller Finding
Table 24: Total MLBS Revenues Available from All Mobile Subscribers Forecast by Service Type ($m)
Table 25: Type of Application against Required Capability
Table 26: % 2G Users Who Actively Use MLBS Information Services Regional Forecast
Table 27: % 2.5G & 3G Users Who Actively Use MLBS Information Services Regional Forecast
Table 28: Average Number of Sessions per 2G MLBS Information Service User Per Year Regional Forecast
Table 29: Average Number of Sessions per 2.5G & 3G MLBS Information Service User Per Year. Regional Forecast
Table 30: Average Price Per 2G MLBS Information Service Session. Regional Forecast ($)
Table 31: Average Price Per 2.5G & 3G MLBS Information Service Session. Regional Forecast ($)
Table 32: Total Available Revenues from MLBS Information Services. Regional Forecast ($m)
Table 33: % 2G Users Who Actively Use MLBS Tracking Services. Regional Forecast
Table 34: % 2.5G & 3G Users Who Actively Use MLBS Tracking Services. Regional Forecast
Table 35: Average Number of Sessions per 2G MLBS Tracking Service User Per Year. Regional Forecast
Table 36: Average Number of Sessions per 2.5G & 3G MLBS Tracking Service User Per Year. Regional Forecast
Table 37: Average Price Per 2G MLBS Tracking Service Session. Regional Forecast ($)
Table 38: Average Price Per 2.5G & 3G MLBS Tracking Service Session. Regional Forecast ($)
Table 39: Total Available Revenues from MLBS Tracking Services Regional Forecast ($m)
Table 40: % 2G Users Who Actively Use MLBS Navigation Services. Regional Forecast
Table 41: % 2.5G & 3G Users Who Actively Use MLBS Navigation Services. Regional Forecast
Table 42: Average Number of Sessions per 2G MLBS Navigation Service User Per Year. Regional Forecast
Table 43: Average Number of Sessions per 2.5G & 3G MLBS Navigation Service User. Per Year Regional Forecast
Table 44: Average Price Per 2G MLBS Navigation Service Session. Regional Forecast ($)
Table 45: Average Price Per 2.5G & 3G MLBS Navigation Service Session. Regional Forecast ($)
Table 46: Total Available Revenues from MLBS Navigation Services. Regional Forecast ($m)
Table 47: % 2G Users Who Actively Use MLBS Community and Entertainment Services. Regional Forecast
Table 48: % 2.5G & 3G Users Who Actively Use MLBS Community and Entertainment Services. Regional Forecast
Table 49: Average Number of Sessions per 2G MLBS Community and Entertainment Service User Per Year. Regional Forecast
Table 50: Average Number of Sessions per 2.5G & 3G MLBS Community and Entertainment Service User Per Year. Regional Forecast
Table 51: Average Price Per 2G MLBS Community and Entertainment Service Session. Regional Forecast ($)
Table 52: Average Price Per 2.5G & 3G MLBS Community and Entertainment Service Session. Regional Forecast ($)
Table 53: Total Available Revenues from MLBS Community & Entertainment Services Regional Forecast ($m)
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