|
|
 |
|
Viewing report
|
|
|
|
The eHealth Market in Germany: Assessing the Online Needs of Physicians and Consumers
Datamonitor, June 2005, Pages: 24
The eHealth market in Germany, driven by patients and physicians’ demands for online services, and by reforms to the healthcare system, will provide opportunities for pharmaceutical companies to reach physicians and patients through online channels. In particular, there is potential for near-term growth in the eCME market, and for long-term growth in the ePrescribing and eCompliance markets.
Scope
Examines the eHealth market in the EU and Germany from a physician and patient perspective, and identifies future directions for market growth
Consumer and physician opinions on their Internet usage, information requirements, and current online tools are presented in a PowerPoint Slidepack
The results of our survey with physicians and consumers in Germany are provided in an Excel Datapack
Report Highlights
Many pharmaceutical companies have been slow to develop consumer-facing online properties, particularly in the European Union where direct-to-consumer advertising laws are in place. As such, an average of 21% of surveyed consumers from Germany who turn to the Internet for drug and disease information access sites intended for US audiences.
Greater Internet penetration has had a significant and lasting effect on the patient-physician relationship. Consumers from Germany were found to be equally as likely as or more likely than the consumers in other markets surveyed to have asked their doctor about a specific treatment, medication or symptom because of something read online.
Primary care physicians (57%) strongly agreed that there is sufficient medical information provided in their native language. In contrast, many cardiologists (37%) and oncologists (47%) surveyed disagreed. This highlights a clear opportunity for pharmaceutical companies to provide German-language sites targeting cardiologists and oncologists.
Reasons to Purchase
Understand physicians’ and consumers’ perspectives on adopting key technologies within the eHealth market
Compare physicians’ perspectives across three key groups of prescribers: primary care physicians, cardiologists and oncologists
Identify which eHealth initiatives have the greatest potential for growth in the short-term, and which require a longer-term investment. '
Customers who bought this item also bought
eHealth for the Pharmaceutical Industry: What Companies Need to Know about Trends in Physicians and Consumers Use of the Internet
The eHealth Market in France: Assessing the Online Needs of Physicians and Consumers
The eHealth Market in Germany: Understanding Physician and Consumer Needs
The ehealth Market In The UK: Assessing The Online Needs Of Physicians And Consumers
The eHealth Market in Spain: Understanding Physician and Consumer Needs
The eHealth Market in Italy: Understanding Physician and Consumer Needs
The eHealth Market in the US: Assessing the Online Needs of Physicians and Consumers
The eHealth Market in France: Understanding Physician and Consumer Needs
The eHealth Market in the US: Understanding Physician and Consumer Needs
The Emerging eHealth Market in Japan: Capitalizing on Opportunities to Reach Physicians Online
Targeting an eHealth Audience: What Pharmaceutical Companies Need to Know About Physicians, Consumers and the Internet
The eHealth Market in Japan: Optimizing eHealth Tools for Reaching Consumers
|
|
|
|
