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Pipeline Insight: ADHD - Shire Driving Diversity in ADHD
Datamonitor, June 2005, Pages: 205

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CHAPTER 1 - - EXECUTIVE SUMMARY 3.

Scope of the analysis 3
Our insight into the ADHD market 5
ADHD market – key metrics 7
Our pipeline assessment summary 8

CHAPTER 2 - PATIENT POTENTIAL 17.
Disease definition and classification 17

Etiology of ADHD 17

Structural abnormalities 17

Genetic predisposition 17

Neurotransmitter dysfunction 18

Diagnostic criteria of ADHD 18

Epidemiology of ADHD 20

Key patient segments 25

Gender 25

Comorbidities 26

Clinical unmet needs of ADHD 27

Diagnostic complications 28

Hyperkinesis versus attention deficit hyperactivity disorder 28

Gender 28

Age 28

Duration of symptoms 29

Diagnostic tools 29

ADHD Rating Scale 30

Conners' Rating Scale-Revised (CRS-R) 30

Copeland symptom checklist 30

Barkley's Current Symptoms Scale-Self Report Form (home and school) 31

Brown ADD Scale (diagnostic form) 31

Parent-completed Child Behavior Checklist 31

Teacher Report Form (TRF) of Child Behavior Checklist 32

ADD-H: Comprehensive Teacher Rating Scale (ACTeRS) 32

The IOWA Conners Rating scale 32

Diagnostic unmet needs 33

CHAPTER 3 - R&D APPROACH 37.

Classification of marketed and pipeline products 37

Marketed products 37

Stimulants – methylphenidate and amphetamines 37

Non-stimulants – Strattera 39

Pipeline compounds 39

Clinical trials and drug development 40

Regulatory barriers to the development of pediatric medications 40

Non-regulatory barriers to the development of pediatric medications 40

Novel approaches to enhance traditional pediatric clinical trials 41

Drug models in clinical trial development 43

CHAPTER 4 - ADHD PIPELINE ANALYSIS 45.
Pipeline overview 45

Drugs launched in 2005 45

Registered and Phase III overview 45

Phase II overview 48

Phase I overview 49

Preclinical overview 49

Key companies involved in the ADHD pipeline 50

Shire 50

Despite an initial decline in ADHD revenues, Shire's pipeline ADHD drugs will save the day 56

Novartis 60

Focalin XR will rejuvenate Novartis's ADHD franchise, nearly doubling current revenues 63

Strategies for success 65

Innovation is key – manufacturers can no longer expect significant returns on standard extended-release formulations 65

Comparative positioning of pipeline drugs 71

Methodology of SWOT analysis 73

CHAPTER 5 - LATE-STAGE METHYLPHENIDATE DRUG ANALYSIS & FORECASTS 77.
Methylphenidate drugs 77

Recently launched drugs 77

Pipeline summary 77

Concerta – the gold-standard methylphenidate drug therapy 78

SWOT analysis of Concerta 80

Equasym XL 81

Equasym XL is more effective than Concerta during the morning hours 81

Equasym XL effective and safe in treating ADHD symptoms throughout the school day 82

SWOT analysis of Equasym XL 83

The proven safety and pharmacologic profile of Equasym XL will aid uptake in Europe 84

UCB's delayed launch strategy in Europe will impact long-term revenues 85

Equasym XL will reach peak share after the first two years of launch 86

Focalin XR 88

Focalin XR is generally perceived to act in less than one hour and remain effective for over eight hours 88

Focalin XR is effective in treating children and adolescents with ADHD with few adverse effects 89

SWOT analysis of Focalin XR 92

Despite the strong therapeutic profile of Focalin XR, it will face competition from numerous branded and generic extended-release stimulants in the near future 93

Approval for adult ADHD will significantly boost revenues 94

Despite the strength of Focalin XR's therapeutic profile and marketing potential, it will be hindered by generic stimulants and novel ADHD drugs 96

MTS 98

MTS 98

MTS failed to demonstrate clinical significance on the primary endpoint in its first Phase III clinical trial 98

MTS is significantly superior to placebo, with significantly improved scores in teacher, parent and clinician ratings of patient behavior and attention 99

MTS demonstrates significant efficacy compared to placebo in Phase II classroom study 100

MTS demonstrates significant efficacy compared to placebo in Phase II classroom study 101

SWOT analysis of MTS 102

Kids will love MTS 103

Patch technology improves safety, compliance and duration of action 104

MTS will become the market-leading stimulant by 2010 107

CHAPTER 6 - LATE-STAGE AMPHETAMINE DRUG ANALYSIS & FORECASTS 109.
Amphetamine drugs 109

Pipeline summary 109

Adderall XR – the gold-standard amphetamine drug therapy 110

SWOT analysis of Adderall XR 111

NRP-104 112

NRP-104 achieves similar blood amphetamine levels to current extended-release amphetamine products 113

NRP-104 demonstrates comparable efficacy to Adderall XR 114

SWOT analysis of NRP-104 116

NRP-104 – the first non-scheduled stimulant 117

Equivalent efficacy to Adderall XR in treating children and adults 118

NRP-104 will become the market-leading amphetamine by 2010 119

SPD-465 121

SWOT analysis of SPD-465 122

SPD-465 may sustain effect for too long in pediatric patients, limiting uptake 123

With Shire's already strong ADHD pipeline, what will be the fate of SPD-465? 124

SPD-465 will be overshadowed by NRP-104 125

CHAPTER 7 - LATE-STAGE OTHER ADHD DRUG ANALYSIS & FORECASTS 127.
Other ADHD drugs 127

Pipeline summary 127

Strattera – the gold-standard non-stimulant drug therapy 128

SWOT analysis of Strattera 130

Attenace (modafinil) 131

Attenace consistently exhibits a robust efficacy on both the inattentive and hyperactive symptoms of ADHD 132

Attenace significantly improves ADHD symptoms and is well tolerated in children with ADHD 132

Attenace improves ADHD symptoms in children 133

Attenace improves cognition and response inhibition in adult ADHD 134

SWOT analysis of Attenace 135

Attenace (modafinil) will be well received as it is an established schedule IV drug with a proven safety record, approved across the seven major markets 136

Attenace to target comorbid cognitive deficits in ADHD 137

Attenace will climb to fourth position in the ADHD market by 2012 139

SPD-503 141

Guanfacine in the treatment of adult ADHD 142

Guanfacine treatment of hyperactivity and inattention in pervasive developmental disorders 142

Increased prescribing of guanfacine, in the absence of severe side effects 143

Guanfacine is a safe and effective treatment for children with tic disorders and ADHD 144

Ongoing Phase III pivitol studies 144

SWOT analysis of SPD-503 146

SPD-503 will have little time to maximize revenues before genericization 150

CX-516 & CX-717 (AMPAKINE) 151

SWOT analysis of AMPAKINES 152

AMPAKINES – a additive cognitive enhancer to traditional ADHD therapy 153

SGS-742 155

SWOT analysis of SGS-742 156

The first drug to solely target adult ADHD 157

Late-stage development compounds recently discontinued 158

TC-5231 (mecamylamine oral gel capsules) 158

SPD473 159

NS-2359 160

ABT-089 160

CHAPTER 8 - INNOVATIVE EARLY-STAGE PROJECTS 161.
Innovative early-stage projects 161

SON-216 (bifemelane) 161

DOV-102677 162

Dextroamphetamine (transdermal patch) 163

Lobeline 163

DAR-0300 163

PGI-256 and PGI-415 164

SPD-483 164

APPENDIX A 165

ADHD market data 165

KOL interviews 172

Contributing experts 191

Bibliography 191

APPENDIX B 200

Report methodology 200

About Us 202




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