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Marketing Green Energy in Australia
Datamonitor, May 2005, Pages: 107
The household green power market is expected to grow rapidly in Australia over the coming years, driven by increasing retailer activity and competition, greater customer awareness and understanding, and the reduction or even elimination of premiums for green energy. This report examines key barriers and opportunities, benchmarks the green power retailers and forecasts take-up rates to 2007
Scope
Detailed analysis of interviews with 2020 households across Australia illustrates key barriers, customer preferences and opportunities
In-depth interviews with green energy retailers and government bodies highlight marketing strategies utilized and expectations for market growth
Case studies illustrate best practices in green power marketing worldwide
Actionable recommendations guide future green product development and marketing activities
Highlights
The number of residential customers on green tariffs in Australia is forecast to almost quadruple through to the end of 2007. Retailer activity, government awareness campaigns and competitive pricing will all spur growth, which is forecast to be highest in Victoria and New South Wales.
Reasons to Purchase
Forecasts for growth in green power tariff take-up by State and Territory
Residential customer opinions and preferences regarding green power tariff options
Profiles of Australias green power retailers and benchmarking of tariffs and customer acquisition
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