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Ben & Jerrys Case Study: Developing Premium Food Brands Through Innovative Marketing
Datamonitor, Aug 2004, Pages: 13


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This report on Ben & Jerrys forms part of our case studies series, which explores business practices across a variety of disciplines and business sectors. Each case study provides a concise evaluation of a company that stands out in some area of its strategic operations.

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Gain insight into the methods used by important industry players to give them a competitive edge

Identify specific areas for operational improvements

Capitalize on the knowledge of experienced companies when entering a new niche or market


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