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Norson China Market Series - China's Mobile Value-Added Service Providers Review & Outlook, 2004-2005
Norson Telecom Consulting, May 2005, Pages: 60
2004 was a critical year for China's mobile value-added services (MVAS) market. Prior to 2004, the market was allowed to grow without much operator or government interference. This relaxed atmosphere led to the emergence of thousands of MVAS service providers (SPs), most of which provided SMS-based services. In 2004, growing user complaints of illegal business practices led operators to crack down on SPs, denting the sector's rapid growth.
Today SMS services continue to dominate what has become a sizable MVAS market, and 2.5G services such as WAP and ringback tones are becoming new growth points as SMS growth slows. Operators are exerting increasing control over the industry value chain, and leading SPs have clearly stepped forth from the pack. This report analyzes how industry restructuring and reorganization, advances in network technology and handsets, and increased cooperation between operators and service providers in 2004 has created a market environment that will foster steady growth for the MVAS industry in 2005 and beyond.
The report analyzes SMS, MMS, Cai E, WAP, JAVA, BREW, IVR and ringback tone services offered by China Mobile and China Unicom. Norson also provides company profiles for seven of the top MVAS service providers – Netease, Sina, Sohu, TOM, Kongzhong, Linktone, and Tencent.
Industry Reorganization & Restructuring
This report summarizes the cooperation between the Chinese Government's Ministry of Information Industry (MII) and China's mobile operators in taking control of the MVAS value chain. The report maps out China Mobile's aggressive new stance in their service provider partnerships, as well as China Unicom's strategy to strengthen its MVAS.
Market Performance in 2004
The report analyzes the performance of each MVAS – SMS, WAP, MMS, Cai E, JAVA, BREW, Ringback Tone, and IVR – in 2004 in terms of both users and revenue generated. The statistics show that SMS remains by far the largest revenue driver among MVAS.
Operators & the MVAS Market
The report compares the 2004 performance of China Mobile and China Unicom in the MVAS market in terms of both users and revenue. It also analyzes service provider-operator revenue sharing ratios for 2004, and forecasts how they may change in 2005.
MVAS Performance in 2004
The report breaks down all major service types by users and revenues for each operator. Market share breakdowns are also provided for all major MVAS services in 2004.
MVAS Service Providers
The report provides company profiles for NetEase, Sina, Sohu, TOM, Tencent, Kongzhong, and Linktone, including each SP's quarterly revenue figures for 2004. The profiles detail each service providers' strengths, target markets, and key plans for 2005.
Forecasts, 2005-2007
Based on market conditions detailed in the report – including operator strategies, service provider maturation, and overall mobile user growth in China – the report forecasts MVAS user and revenue growth from 2005 to 2007.
Key Figures Provided in this Report:
- China MVAS Users by Service, 2004 (M
- China MVAS Revenue by Service, 2004 (USD M)
- China Mobile Data Value-Added Service Revenue, 2004 (USD M)
- China Mobile Voice Value-Added Service Revenue, 2004 (USD M)
- China SP-Operator Revenue Sharing Ratios, 2004
- China SP MVAS Revenue, 2004 (USD M)
- China SMS Users and User Penetration Rate, 2003-2005 (M)
- China Mobile SMS SP Market Share, 2004 (%)
- Forecast of China MVAS Users, 2005-2007 (M)
- Forecast of China MVAS Revenue, 2005-2007 (USD M)
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