|
|
 |
|
Viewing report
|
|
|
|
The New Aggregation: Models for Success in Creating Content Value
Shore Communications Inc, Sep 2004, Pages: 30
Many veteran content aggregators face flat or declining revenues while new players carve out highly profitable business models for aggregation. The New Aggregation is an evolving model that requires content and technology suppliers to focus product and service development on those specific attributes of content aggregation that best suit the needs of audiences participating aggressively in the content production, aggregation and distribution process. This research report defines in detail the attributes of content aggregation that are yielding success today, the vendors that are leveraging those attributes, the aggregation business models that are proving themselves in today's content marketplace and strategic recommendations for aggregators, publishers, technology suppliers and major institutions purchasing content services.
Focus
The New Aggregation is an evolving model for commercial electronic content aggregation services that requires content and technology suppliers to focus product and service development on those specific attributes of content aggregation that best suit the needs of audiences participating aggressively in the content production, aggregation and distribution process. With today's institutions and individuals equipped with powerful content technologies and universal network connectivity, commercial content aggregators face an array of new challenges and opportunities that require aggregators, publishers and the institutions that they serve to rethink how they can face the future of content monetization effectively.
Audience
Senior executives, strategists and marketing managers of content aggregation and content technology providers seeking to position their firms for higher profits and margins in the face of challenging technologies and business models, most especially those reliant on institutional sales; senior executives, strategists and marketing managers of publishing companies trying to maximize profits and market penetration through online distribution while maintaining revenues from traditional sources; senior information technology managers and information professionals at major institutions trying to maximize the value of their commercial content investments across a wide and sophisticated array of content platforms and technologies.
A detailed analysis of how changes in content technologies have rendered many aspects of commercial electronic content aggregation obsolete. Numerous diagrams and tables provide clear illustrations of how technology has impacted business models and how new business models are filling in the gaps where aggregators and publishers have failed to provide value. A diagnostic checklist provides executives an opportunity to consider how their own operations are impacted by these trends. Recommendations for clear actions to take in the light of these trends to produce successful business models are provided for commercial aggregators, publishers and the major institutions that they serve.
Use
An assessment that can be used to stimulate market research, product planning and market positioning that will improve the operational and financial performance of commercial aggregators, publishers, content technology providers and the institutions that they serve. Those responsible for marketing strategies will find this paper to be useful in considering how to position products and services by focusing on those attributes of content aggregation most likely to yield high value in their marketplaces. Implementers at major institutions will learn how to manage vendor relationships in a changing content marketplace.
Customers who bought this item also bought
UK Insurance Aggregators
Mobile Content Strategies & Business Models Scenarios & Forecasts 2008-2013
Mobile Content in the MVNO Market
Aggregators in UK General Insurance 2008: A Growing Force
Future of Mobile Content Services - Say ‘Hello’ to the New Mobile Content Industry
2008 Global Mobile - Data and Content Markets
Business Models for Mobile Content Players, Strategic Options & Scenarios 2007-2012
Mobile User-Generated Content and Web 2.0
Diamonds in the Rough: Creating New Content Value through New Uses
Enterprise Content Management: Toward A New Content Paradigm
How to Add Social Features to Content Services
Online Content Aggregators-AOL, Google, Yahoo!, MSN, Apple-Slowly Defining The Future of Television
|
|
|
|
