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Analytical CRM
Datamonitor, July 2005, Pages: 64
Introduction
Analytical CRM is both a technology and a concept. As part of the wider business intelligence market it is a complex area to understand. This report simplifies the technologies, uses and user groups found in the aCRM market.
Scope
The full range of technologies in the aCRM market are covered, including ETL, data quality, data warehousing and BI tools.
The development of aCRM technologies is discussed as part of the changes seen in the wider BI market.
A full market sizing analysis by geography, vertical and technology for the aCRM space.
The uses of aCRM are varied. The ways in which it is currently deployed, and how this will change are covered by this report.
Highlights
The market for aCRM is significant with strong and stable growth forecasted. Vendors in this space must understand the ways in which aCRM is utilized, how to identify the right customers and leverage their expertise to succeed in this developing market.
Reasons to Purchase
Understand the indicators displayed by firms likely to adopt advanced aCRM solutions.
Learn about the market opportunities, by geography, vertical and technology.
Develop new strategies to encompass the changes seen and expected in the aCRM space.
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