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Domestic Electrical Appliances in China
Euromonitor International, Aug 2009, Pages: 115
The pace of domestic electrical appliances production slowed in 2008, affecting supply at the retail level throughout the year. According to the Ministry of Industry and Information Technology, the total production output of home appliances decreased in the second half of 2008, mainly due to shrinking demand in exports. According to the China Household Electrical Appliances Association, total output growth in 2008 decreased from over 26% in 2007 to 14% in 2008. Sales of domestic electrical appliances were thus affected, registering 13% growth in 2008, down from 28% growth in 2007.
Relatively good news for manufacturers involved falling prices of raw materials such as aluminium, steel, copper and crude oil in 2008, which will contribute to lower manufacturing costs, and perhaps higher production capacity in strong performing segments. Small kitchen appliances enjoyed such growth due to the “Potato Effect” (where consumers consume a lot of potatoes during food shortages and/or economic crises). On this basis, consumers will continue to buy cheaper, more versatile staples even in recessionary times, while giving up on unnecessary items not used on a daily basis.
The Domestic Electrical Appliances in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2003-2008), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2013 illustrate how the market is set to change.
Product coverage: large kitchen appliances (dishwashers, refrigerators, home laundry appliances, cooking appliances, microwaves) and small electrical appliances (microwaves, food preparation appliances, small cooking appliances, vacuum cleaners, irons, hair care appliances, shavers, oral hygiene appliances, heating and cooling appliances)
Data coverage: market sizes (historic and forecasts), company shares, brand shares
Why buy this report?
- Get a detailed picture of the domestic electrical appliances industry
- Pinpoint growth sectors and trends and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop
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