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Western Europe E-Commerce
eMarketer, Aug 2005, Pages: 15
Sizing Up the Retail E-Commerce Market
Germany is set to replace the UK as the leading retail e-commerce market in Western Europe, based on data from the European Information Technology Observatory in conjunction with IDC. Last year the UK had online retail sales worth EUR22.6 billion ($30.8 billion) compared to Germany with EUR22.3 billion ($30.4 billion). By 2008 German online sales, growing at a 41.5% CAGR, will reach EUR89.4 billion ($122 billion).
In 2004, according to Forrester Research, the UK and Germany combined accounted for over 61% of online sales in Western Europe. When France, Italy and Spain are added to the mix, the total share increased to 76.9%. By 2009, the UK and Germany will represent 49.5% of sales, while all five countries will account for a 76.2% share.
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Western Europe B2C E-Commerce, 2004
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