Synopsis In 2009 and 2010 digital TV sales may come under pressure if recessionary conditions persist. Sales may slow dramatically impacting as device penetration increases. Total revenue earned from digital TV sales over this period may suffer disproportionately as suppliers discount prices to maintain volumes. However beyond 2010 sales may recover driven by firmer economic conditions as well as the deadline in 2013 for turning off analogue transmissions. Sales of LCD and plasma flat screen TV’s continue to displace sales of Cathode Ray TV’s in the higher costs segments. This report provides analysis of the current state of the market, statistics on a range of topics as well as consumer surveys on digital TV adoption.
