Broadband is seen as being vital to both the economy and the community. We estimate that by 2015, it will add over $20 billion to the Australian economy - by organisations that will use broadband as a critical element in their business model; in the distribution of their services to their customers; and as a communication, electronic marketing and electronic production tool. It is also an important lifestyle-enhancer, providing the general population with easy access to information and services. New business models and partnerships need to be developed in order to profit from these economic opportunities.
