Are you confused about cookies? It seems almost everyone else is.
That's why we have written the definite report aggregating the complex and often conflicting views — and providing an in-depth analysis — on exactly what this vital tracking tool does and doesn't do.
Some say cookies are a scourge—lurkers inside the machine, an insidious threat to privacy. Others say they are benign, a benefit to both surfers and sites. While the debate rages on many users are taking the decision about cookies out of marketers' hands.
What does widespread cookie deletion mean for advertisers trying to measure the effectiveness of their online campaigns? And what does it mean for Web publishers trying to track visitors and boost their sites among potential advertisers?
This report looks at all sides of the question to reveal the truth about cookies, and gives you — from a wide range of industry players — the best-case solutions for solving the cookie conundrum. Key questions The Cookie Report addresses:
- Is cookie deletion as frequent as researchers say? - What is the difference between cookie deletion and rejection? - What is the difference between first-party and third-party cookies? - How much does online advertising depend on cookies? - To what degree is customer service crippled by cookie deletion and blocking? - What do cookies really do? - What can't they do? - Why do consumer concerns about cookies matter even when they're mistaken? - How can the cookie problem(s) be solved? - And much more…
