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Financial Services Online Marketing & Advertising
eMarketer, Aug 2005, Pages: 26
While the Internet offers financial service marketers many opportunities — it also presents many challenges.
For instance, the online user is generally younger than the traditional finance customer, necessitating a change in marketing message and tactics. And while it's easy to buy or use financial service products online, it's also easy for consumers to switch providers.
At the same time, security concerns threaten to derail the growth of online financial services altogether. The fact that consumers are increasing less willing to manage sensitive financial information online cannot be ignored.
Get the all facts, numbers and analysis — gathered from around the world of finance — you need to make smart business decisions, be competitive, be successful, read this new Financial Services report today
The Financial Services report analyzes the complex and far-reaching changes that are reordering the fundamental rules of how financial services communicate with—and market to—their customers.
Already among the Internet's largest advertisers, financial service marketers are spending ever-increasing amounts of money to better understand the role of search in not only researching, but also ultimately purchasing a financial product.
At the same time, security concerns threaten to hobble the growth of online financial services altogether. The fact that consumers are increasingly concerned about managing sensitive financial information online cannot be ignored.
Key questions the Financial Services report addresses:
- How much are financial services companies spending on Internet advertising?
- To what extent should these companies address consumer security concerns in their marketing?
- What is the role of search marketing?
- How are banks reacting?
- How are insurers adapting?
- How are full-service brokers competing?
- And much more…
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Insurance Marketing Online: Meeting Customer Expectations, August 2007
Online Search , 2004
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