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2005 Online Real Estate Advertising Report
Borrell Associates Inc., July 2005, Pages: 27
Foreword by Kip Cassino
Executive Summary
Chapter 1: Ad Spending Goes Flat, but not for Online
Chapter 2: Lead Generators, Search Engines Muscle In
Chapter 3: Mortgage Advertising: Twice as Big, and Along for The Ride
Conclusions
Graphs and Charts
Fig. 1: Top 15 Real Estate Web Sites, Combined Home & Work
Fig. 2: Real Estate Advertising 2003-2005p
Fig. 3: Real Estate Ad Spending: Online Media Will Surpass Newspapers in 2009
Fig. 4: Ad Revenue per Home Sold, Newspapers v. Online
Fig. 5: Real Estate Ad Spending, 1999-2009
Fig. 6: Who's Sharing $1.8 Billion in Online Real Estate Advertising
Fig. 7: Top Search Engines for Real Estate Information
Fig. 8: Search Engine Results: Sample Real Estate Keyword Bidding in 37 Markets
Fig. 9: Number of Local and National Advertisers Bidding for Selected Search Terms on Google in 37 Cities
Fig. 10: Online Becomes the Dominant Platform for the Mortgage Category by 2009
Fig. 11: Mortgage Category Online Spending Swells
Fig. 12: Top 20 Spending Categories for Local Online Advertising, 2005
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