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Next Generation Mobile Handsets - Budget Cellphones Through to Smartphones and Wearable Devices
Juniper Research, Aug 2005, Pages: 224
Mobile telecommunications has reached a critical point in its development as choices for consumers increase, the battle for their money intensifies through over-provision, and traditional players face challenges from innovative new entrants and technologies.
This report examines how commercial success in this fluid environment can come from the provision of easy-to-use, intuitive and dynamic services and handsets that customers can both understand and manage, or, better still, that manage themselves.
It emphasises the need for all players in the value chain to develop a greater understanding of how customers segment themselves and what will satisfy their needs. It focuses on the need for a superior user experience, something the Japanese have much to teach us about.
Backing up this analysis are comprehensive handset, subscriber and technology forecasts from 2005 to 2010.
This report is an extensively researched and wide-ranging examination of the mobile handset market, drawing on the views of industry insiders and others to identify how the market will shape itself now that Third Generation services and devices are taking hold. It is complemented with information on vendors and their market shares and volumes - a backdrop to our own global forecasts by region and technology for shipments and subscribers up to 2010. This is essential reading for those with commercial and strategic interests in the future of mobile handsets, how they are used and how to generate revenue from them.
Coverage
- Comprehensive Market Forecasts 2005-2010: subscriber numbers and handset shipments by technology and region, including distribution, growth, penetration and replacement rates.
- Opportunities: identification of innovative services, market segmentation and competitive advantage, with a focus on winning customers through rigorous needs analysis.
- Handset Usability: the importance of user-friendly devices and interfaces to services as key differentiators in the fight for market share and loyalty.
- Strategic Priorities: challenges to traditional value-chains; the need for industry players to embrace alternative business models as competition bites and market power shifts from providers to consumers.
Key Benefits
- Independently developed market forecasts that can be used to back up business cases, plans and strategies.
- Implications of changes in market dynamics as the focus shifts from a supply-centric to a needs-centric approach.
- Pointers to the need for simplification at all levels - from service provision to multiple branding.
- Objective view on how to provide a superior customer experience.
Forecast Summary
- Mobile Subscribers: Forecasts by region and technology
- Regional Analysis: North America, South America, Europe, Asia Pacific, Rest ofWorld
- Forecast years: 2005 to 2010
- Shipments: Forecasts by five regions and all technologies; replacement rates; forecasts broken down by 1G/2G and 2.5G/3G; global totals; historical shipment volumes, market shares, growth rates by vendor and operating system.
- Mobile Subscribers: Forecasts of all major network technologies, including separate breakdowns of 1G/2G and 2.5G/3G; subscriber forecasts by five regions, plus analysis of regional distribution, growth/penetration rates and global totals.
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