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Viewing report
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Streaming Advertising and Subscription Media 2003 - 2006
AccuStream iMedia Research
EXECUTIVE SUMMARY 1
Market Analysis: 2003 – 2006 1
Streaming Audio and Video Gross Ad Billings: 2003-2006 2
Streaming Video Gross Ad Billings: 2003-2006 4
Internet Music Radio Gross Ad Billings: 2003-2006 5
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 6
SECTION ONE 7
Streaming Media Advertising: 2003 – 2006 7
Market Overview and Dynamic Demand Points 7
Who's Buying? 7
Slow Roll: Building Up to '05 Video Avail Demand 8
Internet Music Radio: Advertiser Enthusiasm Still Nascent, but the Pieces for Developing the Market are Falling into Place 9
Market Dynamics: Creating Demand, Allocating Inventory, Aligning Agency and Audience Preferences and Developing a Real Business 9
Streaming Avail Definitions 12
Streaming Audio Advertising Overview 15
Streaming Media: Representing and Selling Audio and Video Avails: the Formula 17
Market Analysis: 2003 – 2006 17
Streaming Audio and Video Gross Ad Billings: 2003-2006 18
Streaming Video Gross Ad Billings: 2003-2006 20
Internet Music Radio Gross Ad Billings: 2003-2006 21
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 22
Total Streaming Subscription/Download Revenue: 2003-2006 23
Total Streaming Advertising, Subscription and Download Revenue: 2003-2006 24
Streaming Advertising Summary Analysis and Forecast 25
Comparison of Streaming Subscription, Download and Advertising Revenue: 2003-2006 26
Avails and Revenue Analysis 26
Internet Radio 26
Internet Radio 27
Hybrid Terrestrial/Internet Radio Advertising Market Value 31
Full Database Of Internet Music Radio Sites, Networks and Aggregators: 2004 33
Internet Radio Average Aggregate Tuning Hours per Month: The Top Ten Sites and Networks - 2001 - 2004 (In Millions of Hours) 40
Internet Radio: Top Ten Sites and ATH by Month 41
Internet Radio Aggregate Tuning Hours by Month: The Top Ten Sites and Networks 42
Streaming Video 43
Streaming Video 44
Streaming Video Sites 49
SECTION TWO 52
Subscription Streaming and Download Media Services and Revenue: 2003 – 2006 52
Market Trends 52
Market Analysis 53
Total Streaming Subscription/Download Revenue: 2003-2006 54
Category Summary Analysis: 2003 55
Subscription Streaming Media Sites, Networks, Channels and Leagues 56
Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2004 58
Subscription Streaming Media Sites, Networks, Channels, Leagues And Download Movie And Music Services 59
Streaming Media Subscription Revenue With Ring Tone Revenue Comparison: 2005 62
Subscription Streaming Media Sites, Networks, Channels, Leagues and Download Movie and Music Services 63
Streaming Media Subscription Summary Table and Analysis 67
Subscription Streaming Media Sites, Networks, Channels, Leagues 68
Streaming Media Advertising and Subscription Revenue Comparisons: 2005 vs. 2006 71
SECTION THREE 72
Video Stream Growth on Ad Supported Sites and Networks 72
America Online 73
America Online Streaming Video Usage 73
ABC.com 75
ABCnews.com/ABCnews On-Demand 76
Atomfilms.com 77
Atomfilms Streaming Video Usage 78
BET.com 79
Blastro.com 80
Bloomberg.com 81
CNN Newspass.com 82
CNET.com 83
CNET Streaming Video Usage 84
CBSnews.com 85
CBS Television.com 86
Comedy Central.com 87
Discovery.com 88
Eonline.com 89
ESPN.com 90
Feedroom.com 91
The Feedroom Video Usage 92
Forbes.com 93
FOXnews.com 94
FOXsports.com 95
HGTV.com 96
Historychannel.com 97
Hollywood.com 98
IFilm.com 99
IFilm.com Video Usage 100
Yahoo Music.com 101
Yahoo Music.com Video Usage 102
Marketwatch.com 103
MSN Video.com 104
MSN Video Usage 105
MSNBC.com 106
MSNBC.com Video Usage 107
MTV.com 108
Nascar.com 109
Real Networks 110
Road Runner 111
Rollingstone.com 112
Singingfool.com 113
Stupidvideos.com 114
Stupidvideos.com Video Usage 115
USAtoday.com 116
VH1.com 117
Weather.com 118
WWE.com 119
Yahoo Movies/Television 120
SECTION FOUR 122
The Top Ten Streaming Video Sites January Through December 2004: Inventory Formats and Monetization Strategies 122
A Comparative Analysis Of Streaming Advertising Formats and Formula by Site 122
Total Streaming Video Accesses: The Top Ten Sites and Networks: Full Year 2003 and 2004 122
Average Number of Video Streams Served Per Month 124
Avg. Video Streams Served Per Month 125
The Top Ten Streaming Video Sites: January 2004 126
The Top Ten Streaming Video Sites: February 2004 127
Content and Brand Diversity 128
The Top Ten Streaming Video Sites: March 2004 129
The Top Ten Streaming Video Sites: April 2004 130
The Top Ten Streaming Video Sites: May 2004 131
The Top Ten Streaming Video Sites: June 2004 132
The Top Ten Streaming Video Sites: July 2004 133
The Top Ten Streaming Video Sites: August 2004 134
The Top Ten Streaming Video Sites: September 2004 135
The Top Ten Streaming Video Sites: October 2004 136
The Top Ten Streaming Video Sites: November 2004 137
The Top Ten Streaming Video Sites: December 2004 138
Streaming Video Inventory By Site 139
SECTION FIVE 141
The Top Ten Internet Music Radio Sites and Networks: Demand For Inventory Has Not Yet Caught to Supply 141
Market Demand Dynamics and Operational Issues 141
Promoting Internet Music Radio: Extending the Band, Directing and Flowing Audiences are the First Steps to Booking Advertising Revenue 141
Local Advertising Is Going to Play An Important Role 142
Internet Music Radio: Avail Formats 143
Internet Radio Average Aggregate Tuning Hours Per Month: The Top Ten Sites and Networks - 2001 - 2004 (in millions of hours) 144
Internet Radio: Top Ten Sites and ATH by Month 145
The Top Ten Internet Radio Networks, Channels, Destinations and Aggregators 146
The Top Ten Internet Radio Sites: March 2004 148
The Top Ten Internet Radio Sites: April 2004 149
The Top Ten Internet Radio Sites: May 2004 150
The Top Ten Internet Radio Sites: June 2004 151
The Top Ten Internet Radio Sites: July 2004 152
The Top Ten Internet Radio Sites and Networks: August 2004 153
The Top Ten Internet Radio Sites and Networks: September 2004 154
The Top Ten Internet Radio Sites and Networks: October 2004 155
The Top Ten Internet Radio Sites and Networks: November 2004 156
The Top Ten Internet Radio Sites and Networks: December 2004 157
SECTION SIX 158
America Online 158
Musicnet@AOL 161
Musicnet@AOL Subscriber Growth 161
Subscriber Growth: Musicnet@AOL 162
Atomfilms 165
Blastro 168
Broadband Enterprises 170
Clear Channel 173
CNET 176
CNN.com 178
ESPN.com 180
Eyewonder 183
Ifilm 186
Klipmart 190
Lightningcast 192
Live365.com 195
Major League Baseball (MLB.com) 197
Musicmatch/Music Unlimited 199
Nascar.com 202
Net Radio Sales 206
Outdoor Life Network 209
Radioio 210
Roo Media Network 213
Starcom Mediavest 215
The One Network 218
Universal Mccann 219
Worldnow 222
WWE.com 224
Yahoo 225
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