This report analyses the shelf-stable and refrigerated juice segments in the North American organic juices market. Market & competitive information includes market sizes, revenue forecasts (2005-2011), market drivers & restraints, distribution & pricing trends, market shares and profiles of leading producers & retailers.
Consumer demand for organic beverages continues to strengthen in North America with organic juice sales projected to expand by 21.4% in 2005.
The study found that sourcing raw materials is becoming a major problem for organic juice producers since the Florida hurricanes. Devastation of citrus fruit crops has led one leading organic juice producer to reduce its product range as a temporary measure. Undersupply remains a feature of the refrigerated organic juice market and supply is not expected to come into line with demand for a number of years. Undersupply has been a feature of the organic beverages industry for a number of years due to demand exceeding supply. Production of organic citrus juices has been hit by the Florida hurricanes, which devastated citrus groves in 2004. Retail prices of refrigerated organic juices have risen as producers struggle to find raw material. The study predicts undersupply to continue for a number of years with the shortfall met by imports.
Shelf-stable organic juices account for 72% of total revenues, however refrigerated organic juices are envisaged to show higher market growth in the coming years. More companies are launching refrigerated organic juices as retailers expand their shelf-space for organic beverages.
The supply-side is dominated by large conventional juice producers which have either acquired organic juice firms or added organic juices to their product lines. Companies with extensive distribution networks have taken up high market share relatively quickly in a market that increasingly resembles the conventional juices market.
