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Forecourt Retailing in Central and Eastern Europe
Datamonitor, July 2005, Pages: 85
Introduction
The Czech Republic, Hungary, Poland and Romania accounted for 81% of CEE fuel consumption in 2004. In these markets, motor fuel consumption grew by an average of 3.4% annually between 2000 and 2004, faster than the CEE average. The comparative high fuel consumption levels and historic growth rates are the reasons why these fuel retailing markets have been selected for further assessment.
Scope
Detailed country and competitor profiles offering qualitative and quantitative insight into fuel retailing markets across different CEE markets
Fuel, non-fuel and competitive analysis allowing an assessment of the relative merits of entering specific markets
An understanding of the historic and future trends that will shape the CEE landscape
Practical, market-specific recommendations highlighting the opportunities and obstacles for both new entrants and existing regional and local players
Highlights
The Czech Republic and Hungary have the most developed ancillary forecourt services. In both markets, 77% of service stations have a shop. However, supermarkets accounted for 6% of fuel volumes sold in the market in 2004 and their entrance is a prominent threat given that their expertise far surpasses that of the traditional forecourt retailer.
Hungary is the market offering the least potential for fuel development. Between 2000 and 2004, the volume of fuel consumed per vehicle decreased by 8.3% annually. Following rapid development, the fuel retailing market has been showing signs of saturation despite the continued effort of the major players to increase market share.
In both Poland and the Czech Republic, market liberalization is fully-fledged. Former state-owned monopolies are facing strong competition on price, brand and services. However, competition is more concentrated in Hungary and Romania. In the former, for example, the top three players in the market account for 81% of fuel volumes sold in 2004.
Reasons to Purchase
Explore the variations between different CEE markets and compare their performance across all aspects of forecourt retailing
Understand the variables that impact fuel and non-fuel trends and competitor behaviour on a market-specific level
Evaluate each market in terms of fuel, non-fuel and competition and ensure that investment or expansion is at the right time and in the right place
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