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The Evolution of Mobile Phone Channels in China
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Aug 2005, Pages: 30
Overview of Chinese mobile phone market scale and the four main distribution models adopted; evolution of Nokia, Motorola, Bird and TCL's distribution strategy; analysis of major channel players such as mobile operators China Mobile and China Unicom, retail chains Gome, Suning Appliance, and Yongle, mobile phone agents PTMC, CellStar, and Telling, as well as dedicated handset retailers Zhongyu, Xieheng, Dixintong, and Zoomflight. Also looks at the tack distribution channels are taking with the approach of 3G services.
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