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The Evolution of Mobile Phone Channels in China
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Aug 2005, Pages: 30
In 2004, a total of around 80 million mobile phone handsets were sold in China, making the Chinese market a major focus of competition among the leading handset vendors. In the major metropolitan areas and the larger regional cities, the main emphasis is now on the handset replacement market.
In the medium-sized and smaller regional cities, although demand from first-time buyers remains strong, the market is flooded with fakes and grey market handsets, which have pushed prices down.
The distribution channels that individual handset vendors have built up in China vary significantly, depending on the resources available to them. The main players in handset distribution in China include distributors, retail chains, specialist handset chains and mobile phone operators; the activities of these players and the overall state of development of handset distribution in China are analyzed in this report.
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