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The Evolution of Mobile Phone Channels in China
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Aug 2005, Pages: 30
The Chinese Mobile Phone Market
Distribution Network Models in the Chinese Mobile Phone Market.
China Distribution Models Adopted by the Leading Brands
Leading Handset Distributors in China
MIC Perspective
Appendix
List of Figures
Figure 1 Chinese Mobile Phone Market Scale, 1995 - 2004
Figure 2 The National General Agent System
Figure 3 The Directly controlled Distribution Network Model
Figure 4 The Direct Supply Model
Figure 5 The Direct Sales Model
Figure 6 Nokia's China Handset Market Distribution Model
Figure 7 Motorola's China Handset Market Distribution Model
Figure 8 Bird's China Handset Market Distribution Model
Figure 9 TCL's China Handset Market Distribution Model
Figure 10 PTMC's Handset Sales Volume, 1999 - 2003
List of Tables
Table 1 China Mobile's Customized Handset Launch Dates, Supplier, and Postioning
Table 2 Gome Outlets in China and Hong Kong
Table 3 Gome's Mobile Phone Handset Sales Performance, 2002 - 2004
Table 4 Yongle's Outlets in China
Table 5 Expansion of Yongle's Operations, 1998 - 2004
Table 6 Handset Brands Handled by the Leading Chinese Handset Agents
Table 7 China's Leading Specialist Handset Retailing Chains
Table 8 Handset Brands Handled by China's Leading Specialist Handset Retailing Chains
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