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Get on Track With Mobile Music: Exploring Mobile Music Best Practices
Pyramid Research, Inc., Aug 2005

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Executive Summary

Section 1: Single Entrées and Buffets: Business Models for Full Track Downloads

Section 2: Stakeholder Value Propositions

Section 3: Guarding Precious Cargo – Technological Requirements for FTDs

Section 4: Are We There Yet? Tangible Evidence of Stakeholder Preparation…

Section 5: Looking Backwards, Looking Forwards. Observations and Summary

List of Exhibits

Exhibit 1: Subscribers, Japan Q2 2004-Q1 2005
Exhibit 2: ARPUs, Japan Q2 2004 – Q1 2005
Exhibit 3: Subscribers, S. Korea Q2 2004 - Q1 2005
Exhibit 4: ARPUs, S. Korea Q2 2004 – Q1 2005
Exhibit 5: Summary Comparison of KDDI 'Chaku-Uta Full' vs. SK Telecom 'MelOn'
Exhibit 6: Stakeholders in Full Track Downloads
Exhibit 7: Approximate Download Times (minutes) for a 5 minute MP3 music file




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