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Untethered Fun: WLAN in Consumer Electronics Consumer Survey
In-Stat/MDR, Aug 2005, Pages: 45
This report presents the results and analysis of a survey of 640 consumers residing in the US, conducted in June 2005. The survey examined consumers' knowledge of, and attitudes and actions regarding Wi-Fi as a home networking technology in general, and as a means for wirelessly connecting consumer electronics devices in particular. The results demonstrate that while respondents' existing home networks are fairly evenly split between Ethernet and Wi-Fi, future home network deployments are largely planned as Wi-Fi networks. The 640 tech-savvy consumers who participated in the survey still chose data-networking applications over consumer electronics applications as the applications for which they were most interested in using Wi-Fi connectivity.
This report will be particularly useful to product managers and marketing directors in Wi-Fi and consumer electronics equipment and semiconductor vendor companies, financial analysts covering the Wi-Fi and consumer electronics equipment and semiconductor markets, and consultants advising clients in the Wi-Fi and consumer electronics equipment and semiconductor markets.
Findings
The challenges that Wi-Fi faces, in terms of range, bandwidth, security, and Quality-of-Service (QoS), are being addressed by new standards that have either recently been ratified or are set to be ratified over the next several years.
The prevalence of wireless network availability, especially in home networks, makes it increasingly likely that any consumer electronics device would benefit from Wi-Fi connectivity.
More PCs in a respondent's household was positively correlated with a greater likelihood of having heard of Wi-Fi being used in various devices.
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