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Flavored Alcoholic Beverages in the United States
Mintel, May 2005, Pages: 72
While the flavored alcoholic beverages industry has faced some issue in recent years, this $445 million market seems poised to emerge from the 2003 sales dip. Manufacturers continue to move away from tried-and-true formulations towards innovation, particularly in targeting new audiences. Flavored alcoholic beverages have been maligned by some sectors as “alcopops” that target a younger audience. However, the industry has done a remarkable job of rebranding. The new spirit-branded beverages and hard lemonades appeal to men as well as women. With solid movement towards a more sophisticated image, this market is expected to continue its sales growth, albeit at a moderate, single-digit pace over the next five years.
Flavored alcoholic beverages are defined as fermented malt-based beverages that are flavored with other ingredients, such as fruit, cola, or tea. They have a similar alcohol content to beer, and are sometimes referred to as “low-alcohol refreshers.”
This report covers spirits-branded malt beverages, coolers, hard lemonade, and other malt-based beverages such as Zima and Mike’s Hard Iced Tea. Although technically not a malternative, this report also covers hard cider.
This report does not include unflavored malt beverages, flavored spirits, or flavored wines. It also excludes ready-to-drink cocktails that include distilled spirits, such as Jack Daniel’s Country Cocktails.
This report contains US IRI InfoScan data.
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