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Meat Snacks in the United States
Mintel, Feb 2007
The Meat Snacks report gives industry marketers, manufacturers and retailers what they need to know to help them make informed decisions in tailoring marketing messages and launching new products that are timely and on trend. Retail strategies are discussed that can help invigorate sales in this mature market while capitalizing on its recent growth boom. The report includes:
- Meat snack introductions and analyses by claim and flavor trends
- Consideration of capitalizing on meat snacks’ inherent nutritional qualities to appeal to a broad consumer base
- An understanding of how the implications of a changing U.S. population by gender, age and ethnicity will challenge or fuel sales growth
- An understanding of how consumer demand for convenience instigates packaging trends, helping the market to better position itself against competitive snack foods
- Product segment and brand sales analysis
- An understanding of who the meat snack consumer is with the assistance of usage, flavor, brand and frequency comparisons by demographic profile
- Attitudes and opinions of meat snack consumers, including where they go to buy meat snacks, when they eat them, as well as product interest and attitudes towards meat snacks’ health and diet benefits
- An understanding of why some consumers do not eat meat snacks and opportunities to bring them into the category
Using its own proprietary consumer research, statistical analysis, and other information such as Global New Products Database, this report provides actionable insights for the meat snack market on the issues listed above and on many other industry matters.
On the heels of explosive retail distribution growth during 2002-04, driven by demand for low-carb snacks, the U.S. meat snack market felt the repercussions of that waning diet trend during 2004-05. As suppliers increased product innovation and marketing, sales leveled off in 2006. The meat snack market is estimated at $3.2 billion in 2006, an increase of 12% at constant value during 2001-06. The market is divided into dried meat snacks and pork rinds, with dried meat snacks accounting for roughly 75% of FDM sales, excluding Wal-Mart.
Meat snacks included in this report cover products from all meat sources in the following forms:
- jerky
- kippered meat
- meat sticks
- pickled sausage
- meat and cheese sticks
- pork rinds
The meat snack category comprises meat-based snacks that are generally produced by marinating strips of meat in brine, followed by smoking and drying. Beef is the traditional protein source in meat snacks, but this has expanded to include other dried meats such as turkey and chicken, as well as meat forms such as pepperoni and sausage.
Excluded from this report are the following:
- canned or jarred meat products
- lunchmeats
This report contains US IRI InfoScan data.
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