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Dental Accessories in the United States
Mintel, March 2006, Pages: 88
The dental accessories market is comprised of three main segments, which include powered toothbrushes, dental tools such as oral irrigators and brushpicks, and home tooth whitening kits. The category addresses two types of consumers: those looking for short-term benefits (such as fast whitening) and those who consider advanced dental care as a long-term investment in their overall health. Innovation and new products have largely fueled growth in whitening and dental tools. The trend for manufacturers to make whiteners better and faster is supporting sales.
This report clearly identifies the principal external factors driving or curtailing growth in the dental accessories market. Exclusive consumer research reveals the attitudes, needs and behavior of consumers, with analysis broken down both by demographic characteristics and by product type.
Six years of specific sales data provide a factual and impartial presentation of the market as a whole. The report also evaluates the performance of individual sectors in the market, and provides information about the major companies and brands. Using the SPSS forecasting package, a five-year forecast of U.S. retail sales is created, revealing potential opportunities for growth and product development.
This report is dedicated to the dental accessories category, covering the following:
- powered toothbrushes (both electric/rechargeable and battery operated)
- replacement brush heads
- oral irrigators
- home whitening kits
- dental night guards
- floss handles
This report contains US IRI InfoScan data.
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