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Honeymoon Travel in the United States
Mintel, Nov 2007, Pages: 85
Contents
Scope and Themes
What you need to know
Definition
Resources used for The Consumer sections
Abbreviations and terms
Abbreviations
Terms
Executive Summary
The bottom line
Americans are still getting married, but marrying later
The demands of Gen X and Echo Boomers
Hispanic population of prime marriage age grows in number
All you need is a couple
Delaying honeymoons…it’s back to work Monday morning
Registries: Not just for kitchen appliances anymore
Finance 101: The new sources of funding for honeymoons
Price-aware but wanting customization
Combining pampering and new experiences
Cruising…the total package
Travel agents as a final resource
Whatever happened to Niagara Falls?
Role of wedding magazines
The Web as a strategic tool in honeymoon planning and purchasing
The future
Market Drivers
Key points
A honeymoon is a honeymoon…or is it?
Who is getting married and when
Figure 1: Number of U.S. marriages, 1990-2006
Figure 2: Marital status of people aged 15 or older, by age, 2006
Cohabitation and the drift into marriage
Figure 3: People living in opposite-sex, unmarried-partner households, by age and gender, 2005
Getting married…again and again
Population pull and generation push
Figure 4: Estimated median age at first marriage, by gender, 1960-2006
Figure 5: U.S. population, by age, 2002-12
Figure 6: U.S. population, by generation, 2007
Don’t forget the Baby Boomers
Show me the money…household income by age cohort
Figure 7: Number and income per household, by age, 2005
Figure 8: Wedding profile statistics, 2002 and 2006
Hispanic population growing and marriage-ready
Figure 9: U.S. population, by age and Hispanic origin, 2006
Figure 10: Income and earnings per household, by race, 2005
Economic factors
The economy
Figure 11: U.S. GDP, 2000-07
The overall leisure travel market
Figure 12: Total U.S. sales of leisure travel, 2002-07
Figure 13: Travel Price Index- and Consumer Price Index-, 2001-06
Market Background
The decision-makers
Figure 14: Person primarily responsible for planning the details of the honeymoon, 2006
The destinations
Figure 15: Honeymoon destinations considered vs. destinations visited, 2006
When honeymoons are likely to be taken
Figure 16: When engagements and weddings took place, by month, 2006
Availability of time off impacts honeymoon travel plans
Figure 17: Paid-vacation days available to private sector employees, by average wage and geographical area, March 2005
Less money + less time = more online booking
Figure 18: Total U.S. leisure/unmanaged business travel booking, by online vs. offline, 2004 and 2006
Figure 19: Booking channel for honeymoon, 2006
Market Size and Trends
Market size
Figure 20: Total U.S. honeymoon travel spending, at current and constant prices, 2002-07
Supply Structure
Key points
Overview
Travel agents as a final resource
Travel agents use the Web to offer specialized services
Online booking sites
Honeymoon registries
Suppliers
Hotels and resorts
All-inclusive resorts
Cruises
Figure 21: Cruise line honeymoon and wedding guests, by generation, 2007
Amenities/activities/attractions
Spas
Figure 22: Spa revenues in the U.S., by spa type, 2004 and 2006
Destinations
Travel agents name Hawaii and Italy as top honeymoon destinations
Figure 23: Top ten overseas (incl Hawaii) honeymoon destinations, as indicated by travel agents, 2006 and 2007
But where are honeymooners really going?
Figure 24: Top overseas and U.S. honeymoon destinations, consumer responses, August 2007
Hawaii
The Caribbean
Spotlight: Aruba
Costa Rica
Italy
Advertising and Promotion
Key points
Role of wedding magazines
Figure 25: Major bridal publications’ circulation, 2005 and 2006
Condé Nast Bridal Group
The Knot
Bridal Guide
Other magazines
Hotels and resorts
Sandals Resorts
Other hotels and resorts
Destinations
Websites offer brides more services and options
The Consumer—The Honeymoon Traveler
Key points
Age
Race/ethnicity
Destinations and type of honeymoons taken
Incidence of taking a honeymoon
Figure 26: Incidence of taking or planning a honeymoon, by marital status, August 2007
Figure 27: Incidence of taking or planning a honeymoon, by age, August 2007
Figure 28: Incidence of taking or planning a honeymoon, by race/ethnicity, August 2007
Type of honeymoon taken
Figure 29: Type of honeymoon taken/planned, by marital status, August 2007
Figure 30: Type of honeymoon taken/planned, by race/ethnicity, August 2007
Honeymoon destinations
Figure 31: Honeymoon destinations, by marital status, August 2007
The Consumer—Honeymoon Planning and Spending
Key points
Topline
Race/ethnicity
Length of planning
Figure 32: Length of honeymoon planning, by marital status, August 2007
Figure 33: Length of honeymoon planning, by race/ethnicity, August 2007
Influences on honeymoon choice
Figure 34: Influences on honeymoon choice, mean summary by marital status, August 2007
Figure 35: Influences on honeymoon choice rated “somewhat influential (4)” or “very influential (5),” by marital status, August 2007
Figure 36: Influences on honeymoon choice rated “somewhat influential (4)” or “very influential (5),” by race/ethnicity, August 2007
Importance of factors in selecting destination
Figure 37: Importance of various factors in selecting destination, mean summary by marital status, August 2007
Figure 38: Importance of various factors in selecting destination rated “somewhat important (4)” or “very important (5),” by marital status, August 2007
Figure 39: Importance of various factors in selecting destination rated “somewhat important (4)” or “very important (5),” by race/ethnicity, August 2007
Honeymoon planning—who does what?
Figure 40: How planning responsibilities were divided, by how long married, August 2007
How expenses are shared
Figure 41: How honeymoon expenses are shared, by marital status, August 2007
How the honeymoon is financed
Figure 42: How honeymoon is financed, newlywed couples only, August 2007
How much is spent
Figure 43: Amount spent for honeymoon, by marital status, August 2007
Figure 44: Amount spent for honeymoon, by race/ethnicity, August 2007
Future and Forecast
Demographic trends
Key points
Number of honeymoons is expected to rise as Echo Boomers reach marrying age
Figure 45: Population, by age, 2007 and 2012
Hispanic and Asian populations expected to grow
Figure 46: Population, by race and Hispanic origin, 2007 and 2012
Figure 47: Number of vacations taken outside the U.S./overseas, by race/Hispanic origin, April 2007
Expanding the definition of honeymoon: growth in the GLBT market
Figure 48: Relationship status of gays and lesbians who are in committed relationship, 2005
Figure 49: Annual spend on travel and travel accessories by gays and lesbians, by relationship status, December 2005
A new twist on the “honey” moon
Co-branding will expand
Destinations to watch
On the horizon: green honeymoons or “gifting” carbon credits for honeymoon travel
Pet-friendly destinations
Fantasy/reality honeymoons
Market forecast
Honeymoon travel market
Figure 50: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12
Figure 51: Forecast of total U.S. honeymoon travel spending, at current and constant prices, 2007-12
Forecast factors
Customers who bought this item also bought
Travel Booking in the United States 2007
Leisure Travel in the United States 2007
US Online Travel: Planning and Booking
Destination Weddings in the United States 2007
Internet Travel Booking in the United States
Singles and Travel in the United States
Leisure Travel in the United States 2009
Families & Travel in the United States
Hispanic Meals at Home - US - August 2006
Business and Conference Travel in the United States 2008
Hotels & Resorts 2007
2006 US Internet Travel Customer Satisfaction Report
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