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Product and Pricing Strategies in Asia Pacific Plastic Cards
Datamonitor, Dec 2007, Pages: 62
Product and Pricing Strategies in Asia Pacific Plastic Cards reviews a number of product and pricing strategies used in Asia Pacific. Product strategies examined include different forms of loyalty schemes, alternative card forms and designs, as well as niche products. Pricing strategies examined include low rate pricing and differential pricing.
Scope
- Covers product strategies including loyalty schemes, innovative design, niche targeting and new technologies
- Analyzes pricing strategies including low rate, low fees and differential pricing to different customers
- Includes case studies from Australia, New Zealand, Malaysia, Singapore, Hong Kong, South Korea, China and India
- Based on interviews with leading card executives in Asia Pacific
Highlights of this title
Datamonitor has identified cards targeted towards women in Singapore, Hong Kong, Malaysia, Thailand, India, China, Japan and Philippines. Most of these card offerings have been launched in the last five years. Cards targeted toward women differ from standard cards in terms of design, loyalty schemes and benefits.
In the wake of the RBA interchange reforms of 2003, Australian credit card issuers were challenged to find a new business model. As interchange fee income was reduced, card issuers responded by cutting back on loyalty schemes and offering low rate cards to compete.
All else being equal, the more cards a cardholder holds the more important low annual fees are. Also, annual fees are more important for transactors, as fees are unavoidable unlike interest rate payments. Another disadvantage is that low fee cardholders may be less likely to ever use the card at all.
Key reasons to purchase this title
- Understand the key trends in credit card product and pricing across Asia Pacific
- An invaluable tool for card issuers wanting to improve the profitability of their business
- Learn from the experience of your competitors which product innovations are most effective
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