To understand why corporations and companies must structure their processes such as design, production, sales and after-sales services to focus on the needs of the customer.
Understanding the importance of brand, brand publicity, brand choice and protection of brand.
The E-Learning Course - Marketing and Customer Focus provides help on a range of topics on the subject in question, as outlined below:
- Who is the customer and what are the customer/market needs? - The place of customer satisfaction in Total Quality - The factors and processes that make up customer satisfaction - The measurement and evaluation of customer satisfaction - Complaint management - Company policies and strategies - What is a brand? - The functions of brand - Brand as an economic value - Brand Awareness - Brand benefits - Brand choice - The methods of brand choice - Where is brand created in the chain of production-marketing-sales? - Why do companies make efforts to create brands? - How is a brand created? - Registering the brand – protection of brand
