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Kids and Teens: Blurring the Line Between Online and Offline
eMarketer, Oct 2005, Pages: 25
The kids are back in school. Time for reading, writing and arithmetic — not to mention IM'ing, texting and blogging. And time for marketers and media companies to get ready for the always-on future.
Kids and teens are the first totally wired generation, and they will change the worlds of marketing, technology and communications forever.
Already, nearly three-quarters of teens 12-17 and 39% of kids 3-11 use the Internet. For them, and particularly for teens, there is increasingly less separation of online and offline. 'Going on the Internet' is ceasing to be something special and unique simply because it's always there.
Find out how to keep up with the next generation of customers, read our new Kids and Teens report.
Key questions the Kids and Teens report addresses:
- How many kids and teens use the Internet?
- How many use mobile phones?
- What do they do with technology?
- How does being 'always connected' affect media habits and marketing preferences?
- How are kids and teens are changing communication?
- And many more…
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