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The Chinese Smartphone Market 2005
Research In China, July 2005, Pages: 116
This report looks at the Chinese smartphone market and covers the following key areas - global market environment, sales in China, technological trends, and the 3 major operation systems of Symbian, Windows and Palm. It offers in-depth analysis of smartphone technology, market status and trends in China, providing detailed information to those enterprises aiming to enter this market.
Along with the big development of wireless data services, the smartphone market in China has also developed greatly. It is forecast that shipments will reach 32 million units by 2009.
In 2004, Motorola and Nokia were ranked in the top 3 by market share respectively. Due to the hot sales of several Linux phones, the market occupancy for Motorola was as high as 41.6%, followed by Nokia with a share of 23.0%. The main reason why Nokia dropped behind Motorola was due to it lack of phone models, however, along with the launch of 7610, added the hot sales of 6610 for the whole year, Nokia still achieved a good performance. Through the good performance of the cheap phone models of OEASY E868 and DOEASY E858, Bird also achieved considerable sales.
With regard to the Operation System (OS), Linux showed a strong development with a market share of 48.3%. The domestic Hopen OS also showed a good performance with a market share of 8.1%.
Other key findings:
- The decline of single profits of mobile phones forced more and more manufacturers to produce smartphones, the fierce competition also decreased the price, and thus caused the sales to continually grow fast.
- The growing trend of 2004 will continue into 2005, Linux products will also keep the leading position in Chinese market.
- In 2005, Motorola and Nokia will remain in the first group with an advantage, and Nokia might take over Motorola.
- The Chinese smartphone market is in the take off phase without an absolutely leading brand.
- Design companies are playing an important role in the Chinese smartphone market, and mobile ISV is also gaining a fast development
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