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North America Wireless Trends
eMarketer, Oct 2005, Pages: 25
North America is moving to the forefront of wireless development. Subscriber growth is reaching a peak and the availability of advanced data services is increasingly widespread. With a new array of choices for wireless consumers and converged telephony services now available, the industry is set for its next stage of development.
Attention: Telecoms and Wireless Handset Manufacturers and Operators, and Mobile Infrastructure, Service and Content Providers, Gaming and Entertainment Companies, Marketers and Advertisers.
The North America Wireless Trends report explores the changing landscape of a marketplace where the number of nationwide carriers is consolidating and mobile virtual network operators (MVNOs) are proliferating.
It is commonly said that consumer choices about wireless phones and service now have become lifestyle decisions, and certainly the personalization choices, starting with handset form factors and continuing to the activities they support, are vast.
However, operators are aiming for something more than being part of a passing trend. Rather, they are building networks and developing applications that will make their services an inseparable part of life.
Communication may start with voice, but operators are readying for the day when it is but one of many formats that consumers use.
Key questions the North America Wireless Trends report addresses:
- What direction is the market taking in terms of subscriber and revenue growth?
- Is pre-paid finally becoming more than a niche service?
- Are wireless users all talk, or is mobile content becoming part of the mix?
- What are the prospects for cord-cutting?
- What effect will it have on communications convergence?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The North America Wireless Trends report aggregates the latest data from leading researchers—Arbitron, A. T. Kearney, Bear Stearns, CTIA, EIU, Gartner, Greenfield Online, ICR, ITU, J. D. Power, m:metrics, NOP World, Telephia, Yankee Group and others—with a wealth of eMarketer numbers, projections and analysis to give you the up-to-date information you need to make smart, savvy communications marketing decisions.
Sources
- Arbitron
- ARC Group
- Bear Stearns
- Cellular Telecommunications & Internet Association (CTIA)
- Cingular Wireless
- CTIA-The Wireless Association
- Economist Intelligence Unit
- eMarketer
- Enpocket
- Federal Communications Commission (FCC)
- Forrester Research
- Gartner
- Greenfield Online Inc.
- Harris Interactive
- In-Stat
- International Communications Research
- International Data Corporation (IDC)
- International Telecommunication Union (ITU)
- Ipsos-Insight
- J.D. Power and Associates
- M:Metrics, Inc.
- NOP World
- NPD Group
- Pew Internet & American Life Project
- Pyramid Research
- Strategy Analytics
- Telecommunications Industry Association (TIA)
- Telephia
- Wilkofsky Gruen Associates
- Yankee Group
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